The Top Korean Beauty Brands of 2024 and Their Bestsellers

K-beauty maintains its growth in popularity worldwide, establishing a cult following among beauty enthusiasts. With its rise, there are countless brands that you can now choose from. There’s no need to get overwhelmed, though. A report by Korean economic newspaper Money Today revealed the best K-beauty brands of 2024. The ranking was primarily based on their total profits and revenue, reflecting the pulse of the skincare and cosmetics communities all over the world. 

Ahead, discover these K-beauty brands and the bestselling products from each of them.

Emerging as the top K-beauty brand, Anua has attained its best performance yet. In 2024, their sales increased by nearly three times from the previous year. The brand's story solidifies the global position of Korean beauty, with 90% of its sales coming from overseas. 

Anua is known for its gentle yet effective formulations, which contain an optimal ratio of natural and active ingredients. With a dedication to mild skincare, their products are designed to target an array of concerns and to work on any skin type.

You’ve probably heard of Beauty of Joseon due to its iconic Relief Sun sunscreen, and yet you’d still be surprised by how much more the brand offers. Beauty of Joseon gives a modern take to traditional beauty regimens practiced centuries ago, tracing back to the Joseon Dynasty. It takes the great parts of Korean skincare history and innovates them into products that are now considered beauty essentials.

When thinking of d’Alba, one specific ingredient comes to mind: white truffle. Also called the “underground diamond,” the white truffle is rich in Vitamin C, Vitamin B12, amino acids, and other minerals that provide antioxidants and improve skin elasticity. With this ingredient at the forefront, d’Alba successfully entered the offline market and expanded into overseas markets such as Russia and Japan, also leading them to record their best performance as of today.

Another brand that has seen exponential growth in the past year is Numbuzin. Designed to simplify your routine, it's known for categorizing products into numbers representing specific skin concerns. This straightforward and efficient approach makes the journey towards skincare solutions much easier. Dubbed as one of the bestselling brands in Korea’s top health and beauty store Olive Young, Numbuzin has also penetrated major cosmetics markets in Japan, Taiwan, and the United States.

A notable example of South Korea’s intricate and holistic approach to skincare is Torriden. Its dedication to maintaining the health of the skin barrier assures the effectiveness of your skincare routine. By strengthening the skin with deeply hydrating hyaluronic acid, Torriden is able to achieve impactful results through only a few ingredients.

One makeup line to watch out for is Jung Saem Mool, which reached Mega Brand status with 100 billion won in sales for 2024. Backed by years of experience in makeup artistry and techniques, Jung Saem Mool focuses on crafting timeless cosmetics that can secure a permanent spot in your makeup kit regardless of the trends that pass.

Beauty is not all about the face—the hair that frames it plays a huge part, too. Unove is a hair care brand that was also deemed a Mega Brand last year. Especially created to address the needs of damaged hair, it offers a wide range of treatments, from hydrating shampoos to volumizing essences.