Tag: korean beauty

A celebrity endorser can either make or break a brand. Who endorses what and when isn't a very simple equation, and brands carefully take time to pick their ambassadors. So for luxury brands, the process of selecting an endorser is even more

We're definitely not the only ones who were instantly inspired to upgrade our skincare routines after watching K-dramas. We all want to achieve the "glass skin" look that actresses like Song Hye Kyo and Jun Ji Hyun have. It's basically when your

We all want our skincare to work as well as they can, but sometimes, we can make tiny mistakes that are actually making them less effective. Below, we run down three products you can improve your techniques on, according to Korean aesthetician Jay Kim:"It’s

Only two episodes left before we say goodbye to It’s Okay to Not Be Okay! This K-drama sure did a number on us and had us crying buckets with almost every episode, but another thing we’ll definitely remember it by is how

It’s no secret that Liza Soberano can rock just about any hairstyle—but this time around, the sought-after leading lady has hopped on the K-beauty train with another welcome hair transformation! Bidding herdark lob adieu, Liza debuted a fresh cut and color yesterday,

Getting a bob haircut when it's hot out is always a great choice if you want something that's both breezy and effortlessly chic. Once you grow tired of that old wash-and-wear look though, having a few tricks up your sleeve for sprucing

In any Korean skincare routine, toning is considered an important step. It effectively cleans up the residue from your cleanser so your skin is clean and prepped for the next skincare products you’ll be applying. When shopping for toners, Koreans don’t settle

We hear you, thin and sparse lashes are something not only mascara can fix. That’s why so many girls have turned to using lash extensions to define their eyes without having to draw on eyeliner. But let’s face it, your next trip

Your hair color has a bigger effect on your overall vibe than you think. We'd actually argue that it leaves as strong an impact as your makeup and outfit. So when choosing what dye job to get, you should definitely consider critical

Thanks to South Korea's skincare innovations, we’ve all been introduced to and have been able to get our hands on gentle and natural ingredients that can help rejuvenate, moisturize, lighten and brighten our skin.Apart from reaping the benefits of aloe vera, pomegranate,

Skincare can be a great way to find some quiet time for yourself every night and relax for a few minutes despite the stressful conditions of the world. So if you've been extra religious with your 10-step routine this quarantine, we totally

Korean skincare routines have a reputation for being glow-boosting but excessive. Some regimens call for as many as 10 steps. This factor makes it hard to follow for most of us. It's tedious and can be heavy on the pocket, too.This is

So, you've decided you want bangs. The question now is: What kind should you get? Should you go for a blunt chop or should you go the K-drama lead actress route and get a light, wispy fringe? Either way, the choice is

The lob (aka a "long bob") has been a popular choice since 2013, so we won't be surprised if you're wearing the exact hairstyle right now. Its length—which sits right below the collarbone—makes it a versatile haircut. You can style it in

It's already 2020, but we're all still crazy about Korean hairstyles. We just love how their tresses look soft and romantic! In the name of our K-beauty obsession, we researched and found out that Vodana curling irons are one of their favorite

A'pieu is a Korean beauty brand that uses gentle ingredients to care for the skin. Their products are not intimidating, which makes them perfect for those who are just getting into K-beauty. They first opened in Landmark TriNoma in October 2019 and

It’s Christmas, a.k.a. the perfect time to spoil yourself a little! If you’ve been eyeing Innisfree’s cult fave green tea products, there’s no better time to add them to your cart. The brand collaborated with Dutch graphic designer Jordy Van Den Nieuwendijk

While Korean brands and products have been making waves for quite a few years now, there is still a ton that we have yet to experience here in Manila. That's why if you plan to go shopping in the streets of Myeongdong in Seoul

If you're an Asian skincare enthusiast or just love having more options, then you're up for a treat. Five exciting beauty brands from across Asia have arrived (and are coming to) the Philippines, and they're ready to give you the complexion of

Nowadays, who isn’t yet in love with K-beauty? We’ve seen the signature lewk on our favorite K-pop stars and K-drama actresses: straight brows, glass skin, and soft, gradient lips.While there are already so many online tutorials on how to get the look,