Defining what "minimal makeup" actually means is tricky, because there are just too many ways to do it that the lines start to blur. Skipping all steps aside from lipstick is obviously considered minimal makeup, but so is wearing a bit of foundation, blush, and sketching some blue eyeliner on your lids.
That said, if you tend to lean more towards the latter spectrum, then you might find some inspo on Sassa Jimenez's feed. The fashion designer bridges the gap between barely-there glam and fun, colorful looks you'd want to have on rotation—she's a girl who can do both, so to speak. But in case you haven't been to her Instagram (and you should), Sassa pairs fresh, dewy skin with practically everything—a plain winged liner, a green smokey eye, and a chrome-shaded inner corner. She plays around with a simple, monochrome face, too, but she always finds a way to make it a little more interesting. To find out how she does just that, we asked the designer how she creates her signature look, including the unsung hero producs she uses to achieve 'em all.
Sassa's Signature Look
"During the day, I always want to look like I'm put together without being overly made-up, but my eye makeup or lip definitely changes depending on what I’m wearing. I always stick to a simple and fresh base so I can still let my skin breathe while still being experimental with my look. I love doing a pop of color or small wing tips on my eyes to brighten up the face.
"I usually get asked about how I do my eye makeup or how I put on my eyeliner and the answer is always this: Practice! I've done so many ugly makeup looks on myself in the past and the only way to really gain confidence in makeup application is to practice, see what works for you and build on that."
"I think the most important part of looking good every day is to treat your skin well so I like starting out with a light moisturizer or beauty oil so my skin is prepped for light coverage (or none at all, depends on the day). After I prep my skin, I apply a primer and then a light to medium coverage foundation on the T-zone and I blend it outwards with a beauty blender. I use less base now that I'm older just because I think skincare is more of a priority than covering up any imperfections on the skin. I like to keep things light and even so I use the same base to even out any discoloration under my eyes."
"I like to keep my brows simple so I just use a light to medium brown eyebrow pencil and fill in some sparse areas and then I finish it off with either clear or brown brow gel."
"I love doing a fun color on my eyes so I really try to be adventurous on a daily basis. Sometimes I'll do a wing tip in a basic black liquid liner but on most days I like using blue, purple or green. I totally love using different colored eye shadows as well, but I try not to use too much. Just enough so you see a bit of color on my eyelids. I finish of with some mascara so I look bright-eyed and awake."
"I dab a bit of cream blush sometimes or none at all, and most days I like using a cream or powder highlighter on the apples of my cheeks."
"On days that I have eye makeup I just use a clear or slightly tinted lip gloss on my lips. On days that I don't do any eye makeup I like using lipstick in shades of pink or red."
The Shorter, In-a-Rush Version
"Part of my enjoyment with my make up looks is the me-time I get when I'm doing it so if I have the time, I'll take as much time as I can. It's a nice meditative state for me, it’s also the time where I can tune out and catch up on new music. In a rush, I would probably just do base, brows, and a lip then I am good to go."
Sassa Jimenez's Holy Grail Products
1. Becca Backlight Priming Filter
"[It's] my go-to primer."
BECCA Backlight Priming Filter, P2500, Sephora.ph
2. Shu Uemura Petal Skin Foundation + Charlotte Tilbury Magic Foundation
"On good days I can just do the primer and then I move on, but if I need a little bit more coverage my favorite foundations are Shu Uemura's Petal Skin liquid foundation and Charlotte Tillbury's Magic foundation. Both are really light and buildable. I never use a lot of it because a little goes a long way."
SHU UEMURA Petal Skin Foundation, P2900, Sephora.ph; CHARLOTTE TILBURY Magic Foundation, price unavailable, Charlotte Tilbury
3. Benefit Precisely, My Brow Pencil + Charlotte Tillbury Legendary Brows in Super Model
Sassa loves this pencil and gel combo for quick, groomed arches.
4. Sunnies Face Airblush in Disco
"My absolute favorite blush."
SUNNIES FACE Airblush in Disco, P445, Zalora
5. Anastasia Beverly Hills Glow Kit + Sunnies Face Glowboss
Out of all the highlighters in collection, the designer loves this powder palette and cream stick from a local brand.
ANASTASIA BEVERLY HILLS Glow Kit in Sun-Dipped, P2800, Rustan's; SUNNIES FACE Glowboss in Hey Girl, P445, Alabang Town Center
6. Moonshot The First Moon Drawing Airy + Milk Makeup Eye Pigment in Sesh
As expected, Sassa's eye makeup collection is huge. This cream eyeshadow stick in vibrant blue pigment are two honorable mentions.
7. Dolly Wink Koji Liquid Eyeliner in Deep Black
For her signature flick, Sassa uses this cult-favorite J-beauty liner.
DOLLY WINK Koji Liquid Eyeliner in Deep Black, price unavailable, Yes Style
8. Too Faced’s Sweet Peach Palette + Pat Macgrath Mothership palette in Subversive + Huda Beauty Obsessions Eyeshadow Palette
The designer's eye palette collection is impressive, to say the least. The neutrals in the Sweet Peach palette are perfect for a fuss-free eye (Sassa says she loves the scent, too), while the shimmers and bold hues in her favorite Huda Beauty and Pat McGrath palettes are the key to a high-impact look.
9. Glossier Lash Slick
"My only good experience with mascara has been with Glossier's Lash Slick, I haven't felt the need to look anywhere else. It's light and not clumpy, stays on despite our humid weather."
GLOSSIER Lash Slick, P1200, Calyxta
10. Pat McGrath MatteTrance Lipsticks + Sunnies Face Fluffmattes + Tom Ford Lip Colors
"[These brands make] my favorite lipsticks."
PAT MCGRATH MatteTrance Lipstick, P2400, Sephora.ph; SUNNIES FACE Fluffmatte Lipstick, P345, SM Megamall; TOM FORD Lip Color, P2820, Adora Greenbelt 5
11. Dior Lip Glow + Glossier Cherry Balm Dotcom
"For gloss, Dior's Lip Glow and Glossier’s Cherry Balm Dotcom."
DIOR Lip Glow, price unavailable, SM Makati; GLOSSIER Cherry Balm Dotcom, P950, Calyxta