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The Best Purple Shampoos to Shop for Blonde and Bleached Hair

The Best Purple Shampoos to Shop for Blonde and Bleached Hair
IMAGE Loreal, Tresemme, Kerastase
It's a must-have for vibrant locks!

Your hair color isn't the only thing that'll change after a bleaching session. Your hair care routine will be due for an update, too, if you want your dye job to look good for as long as possible. Aside from switching to more color-safe options, another essential addition to your regimen would definitely have to be purple shampoo. ICYDK, it's every blonde's secret weapon to keeping brassiness at bay sans a salon trip. Keep scrolling to learn more!

What is purple shampoo?

Purple shampoo acts both as a shampoo and a color corrector for the hair. It helps neutralize yellow and orange tones on colored strands, preventing that brassy look and producing a cooler-toned shade. Though it's often used in salons, it is also one of the best products to use to tone your own hair at home. When used right, it'll bring the vibrancy back into your colored locks in no time!

Who should use purple shampoo?

Purple shampoo is perfect for anyone with bleached or lightened hair that's starting to lose (or has already lost) its vibrance. You'll want to have it on hand if you have hair colors like blonde, silver, beige, ash, any pastel color, highlights, or a balayage, because these are the most prone to brassiness and warming.

How do you use purple shampoo?

When you have your hair colored at the salon, it's best to consult your colorist on the best steps for after-care. If it involves using purple shampoo, don't hesitate to ask them questions specific to your shade! That said, here are some general rules to keep in mind:


1. Don't use it every day.

Remember that purple shampoo is basically a treatment step, so you don't have to use it every single time you wash your hair. At most, you should only be using purple shampoo only once a week or every third wash. Most purple formulas tend to be quite potent as well, making daily use unhealthy especially for chemically-treated locks. Overuse could dry out your hair, or worse, produce a dull-looking shade!

The only exception to this is when your hair color has reached peak brassiness, in which case you could opt to use it at every wash with a one or two-day interval. You can offset the dryness with a deep conditioner or a hair mask as needed. Once you've achieved your desired tone, return to using it only once every few washes.

2. Alternate it with a moisturizing shampoo.

Moisturizing your hair is as important as maintaining a flattering color. That's why on days when you aren't toning your strands, cleanse with a nourishing shampoo that'll help bring back its luster and shine. Sulfate-free shampoos are highly recommended for colored hair, but any formula that won't strip your hair will do the trick just fine.

3. Combine it with a purple conditioner.

Purple conditioners exist, too, and these can help you amp up your toning routine when it needs extra help. You can apply it right after rinsing off your purple shampoo, and then leave it on for five minutes (for medium blondes) to 15 minutes (for platinum blondes) or depending on how much color correction you need.

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Where to Buy Purple Shampoos in the Philippines

1. Tresemmé Blonde Brilliance Shampoo

The purple pigments on this shampoo helps maintain blonde and bleached hair by neutralizing brassy tones and moisturizing your strands with jojoba oil. It's one of the most affordable purple shampoos out there, not to mention it comes with a matching conditioner!

best purple shampoo for bleached hair

Blonde Brilliance Shampoo, P286, TRESEMME, Shopee

2. L'Oréal Paris Ever Pure Purple Shampoo

If you prefer your shampoos sulfate-free, the purple variant from L'Oréals Ever Pure line will be right up your alley. It'll make your DIY dye job look its best, too!

best purple shampoo for bleached hair

Ever Pure Brass Toning Purple Shampoo, P356, L'OREAL PARIS, Shopee

3. Kérastase Blond Absolu Shampoo

Kérastase's Blond Absolu shampoo doesn't just stop your hair from turning yellow. It also helps retain shine and softness with a combination of hyaluronic acid and edelweiss flower, so your locks look and feel good as new after each wash.

best purple shampoo for bleached hair

Blonde Absolu Purple Toning Shampoo, P1750, KERASTASE, Lazada

4. Bed Head Dumb Blonde Purple Toning Shampoo

Pick up a bottle of Bed Head's Dumb Blonde to target yellowing, frizz, and flyaways on blonde or chemically-treated hair. It's a simple formula you can rely on for your once-a-week toning session!

best purple shampoo for bleached hair

Dumb Blonde Purple Toning Shampoo, P1500, BED HEAD, Lazada

5. Aveda Blonde Revival Purple Toning Shampoo

Aveda's take on purple shampoo should be on top of your list if you're on the lookout for something that's vegan, cruelty-free, and sulfate-free. Next to giving your locks that vibrant pop, this formula boasts a low lather that prevents that drying feel.

best purple shampoo for bleached hair

Blonde Revival Purple Toning Shampoo, P1800, AVEDA, Zalora

6. L'Oréal Serie Expert Silver Shampoo

When you want to tone and clarify all in one wash, give the Serie Expert Silver from L'Oréal a try. It's a must for extremely light colors like ash, blonde, silver, and white that require extra help in removing brassy tones.

best purple shampoo for bleached hair

Serie Expert Silver Shampoo, P790, L'OREAL,

7. Davines Alchemic Silver Shampoo

Davines combines functionality and sustainability with this purple shampoo. 95% of its ingredients are naturally-derived, while its packaging uses 100% recycled material. Not only that, the shampoo itself is sulfate- silicone, and paraben-free, and contains vitamin B for a highly-appreciated moisture boost.

best purple shampoo for bleached hair

Alchemic Silver Shampoo, P1300, DAVINES,

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