Since his breakout role as Han Seo-jun in True Beauty, we've been endlessly intrigued about the beauty secrets Hwang In Youp possibly had under his sleeve IRL. His skin's effortless glow alone was hard not to notice through our screens, not to mention his character's signature mullet hairstyle that made us itch for a chop.
That said, we didn't expect the key to his complexion secrets to be right under our noses all along—in fact, we don't even need to fly all the way to Korea for it!
On September 27, BYS Philippines unveiled the Korean actor as the newest ambassador for their skincare and makeup lines. He's the face of their "Uncover True Beauty" campaign, which couldn't be any more fitting!
"Signing on Hwang In Youp as our endorser is a statement about our stubborn assumptions concerning gender and beauty. This is an opportunity for us to smash stereotypes and shift away from standards, as well as be that voice to help shape the way we see beauty," says iFace General Manager, Angie Goyena.
In the campaign, In Youp poses with the brand's essentials for great skin whenever, wherever. For the makeup lovers out there, he wore the BYS Compact Powder (P249) and the Matte Creme Foundation (P749) for a flawless and camera-ready finish. Take a look at the photos below!
But if you're after that barefaced glow, the Skin by BYS Minis (P1799) are also some of the K-drama actor's faves that are worth adding to your cart. It has six products that'll cover your entire "glass skin" routine from cleanser down to sunscreen!
As if that's not enough of a perk, you can snag the minis in an adorable set that comes with two limited edition Hwang In Youp photocards!
FYI, BYS also hailed Park Seo Joon as one of their faces last year, making Hwang In Youp the second Korean actor to be in their roster. That said, we're definitely looking forward to more beauty content from the True Beauty star!