UPDATE: It's official! As of today, October 1, BYS Philippines has confirmed in a press statement that Park Seo Joon is their newest ambassador! According to the brand, PSJ will be endorsing BYS Philippines to commemorate its eighth year in the country.
"BYS has always prided itself on being a relevant brand. Since the Hallyu wave is at its peak, we’ve chosenone of the biggest K-Drama stars to be the cheerleader of the brand and encourage women to Be the Extrain the Ordinary," reveals Angie Goyena of BYS Philippines.
What's more, the brand has also released an Instagram post, where PSJ nudges you to be your best self. "A whole new chapter is about to unfold, are you ready to begin your journey? Put your best self forward," the post said.
When asked about his new partnership, PSJ says, "I believe the products of BYS Philippines can help you express and bring out your best selves, and allowyou to move ahead and Be the Extra in the Ordinary. Extraordinary starts with you and I’mhere to cheer you on.”
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In case you need a little motivation to beat the Monday blues, here's a little riddle to excite you, coming from BYS Cosmetics. In the beauty brand's official Instagram account, they posted an iridescent photo bearing a silhouette of a person.
They captioned the post, "We've got a surprise coming your way, ladies. Someone new is joining the BYS family." Who could it be? Well, BYS Cosmetics kindly indulged us with some clues. "He’ll fight for you. He’ll ask you what’s wrong. Even if you’re 10 years younger than him," they said.
Now, if you're a K-drama fan, these hints are practically a dead giveaway! All clues are pointing to one K-actor whose silhouette also happen to match BYS Cosmetics' photo—just try and compare the post with the photo below! Oh, and if it isn't obvious yet, their hints also allude to his most recent K-dramas.
Need us to jog your memory? It seems like BYS Cosmetics is pertaining to the leading man from hit series Fight for My Way, What's Wrong with Secretary Kim, and Itaewon Class—Park Seo Joon! It has to be him, right?!
Well, while we wait for their official confirmation, you'll catch us rewatching these K-dramas while shopping our hearts out for BYS beauty products online! We're so excited!
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