Remember those fluffy fabric hair accessories you used to wear back in grade school? If you still have them stashed away somewhere by any chance, then you better take them out of hiding, stat—because FYI, scrunchies are officially stylish again!
While they do fade in and out of style, scrunchies are truly the perennial cool girl accessory no matter the decade or current trends. They were the hottest hair accessory in the ‘80s up until the ‘90s, worn by every It girl—from high school cheerleaders to prom queens, including your mom’s or older sister’s favorite teen stars.
Now that they’ve made their official comeback, you can easily find them perched on top of the heads of supermodels, as well as local and Hollywood celebrities! Aside from livening up your outfit, they’re also incredibly comfortable to wear compared to other hair elastics; they’re gentler on your roots and won’t snag at the strands. It’s hard to imagine why we all stopped wearing them at one point, TBH!
In case you need any more convincing that this throwback trend is here to stay, we’ve rounded up the different ways to pull off the scrunchie, as shown by these stylish stars you can take cues from.
1. Gigi Hadid
Gigi Hadid incorporated the scrunchie into her model-off-duty look. As evidenced by this effortlessly cool yet casual outfit, it works as a modern update on a ‘90s-inspired look. She paired her scrunchie with a nude strapless tank, tucked into high-waisted boyfriend jeans and punctuated by black chunky sneakers. Her layered necklace and vivid fabric wristbands also added some frills to this understated OOTD.
2. Kim Kardashian
Kim Kardashian has mastered the art of wearing an updo, from show-stopping half-ups to sleek high ponytails. For her look at the E! People’s Choice Awards, Kim channeled a full ‘90s look wearing a classic high split ponytail, capped off with a black scrunchie that matches her dark locks. Her glossy ‘do went well with her sheer illusion dress—proving that when styled right, a scrunchie could earn its place on the red carpet!
3. Hailey Baldwin-Bieber
A true scrunchie queen, Hailey Baldwin-Bieber has been making the case for these adorable fabric hair ties. The model is hardly seen without the accessory each time she wears her hair up, which plays in perfectly with her cool girl aesthetic. Here she is in a bright red scrunchie, hiking her hair up in a pineapple ponytail that matches her oversized nylon sweater.
In another outfit, Hailey proved that a scrunchie works even for athleisure-inspired streetwear–the black scrunchie that held Hailey’s hair up in a high pony stood out against her crop top, hoodie, and jogger pants combo. Like the model, you can add a pop of color to a black-and-white ensemble with a bold red lipstick!
4. Bella Hadid
Bella Hadid also loves these comfortable hair ties for her ponytails—here she is goofing around while rocking a bright pink scrunchie above her messy ponytail, which nicely complements her mint jacket. A colorful hair accessory can make even the messiest updos look chic, so reach out for one on a bad hair day.
5. Rita Ora
Let singer Rita Ora show you how a multi-colored scrunchie can tie the rest of your wardrobe together. Rita fastened her loose, romantic ponytail with a green printed scrunchie—it's even matchy-matchy with her embellished dress!
6. Sarah Lahbati
Meanwhile, ponytails aren’t the only hairstyle you can wear with a scrunchie—you can also use it to secure an elegant, low bun. Take notes from Sarah Lahbati! The actress and model sported a modern look with an all-white ensemble, wearing a blazer for a more tailored, refined appearance. She capped off her outfit with a timeless bun, fastened in a dark velvet scrunchie. It’s a subtle detail that easily added extra oomph to her look!
7. Kyline Alcantara
Kyline Alcantara is a style star in the making, serving one double tap-worthy look after another and transforming with every outfit. This pretty young star just pulled off this trend in a half-up ponytail that will make even Ariana Grande proud. She paired the accessory with an outfit in shades of gray and black, and punctuated it with a soft smokey eye. The hairdo particularly stood out against her embellished dark gray top.
8. Kim Chiu
Looking retro, Kim Chiu showed no frills in this outfit that flaunts her casual street style aesthetic and unleashes her inner ‘90s kid. Wearing a printed tee tucked in denim jeans, the actress matched her terracotta lip color with her scrunchie, fastening her long, straight hair in a half ponytail. It’s a great look for exploring Brooklyn on foot!
9. Kylie Verzosa
Miss International 2016 Kylie Verzosa looked effortlessly cool in a palette of mint and green hues. Her lightwashed oversized denim jacket matched the scrunchie on her head, while her inner top and heels served as a welcome contrast. Kylie furthered the eclectic yet stylish vibe with dark round specs.
10. Olivia Culpo
Don’t be afraid to wear print—plus points if your scrunchie perfectly matches the pattern of your top! Model and beauty queen Olivia Culpo is a modern-day pin-up girl in this sexy plaid outfit, featuring her off-the-shoulder crop top that's identical to the bow scrunchie sitting on her high bun. Olivia paired it with high-waisted denim shorts, finishing off the look with a classic cat-eye and pink lipstick. "Scrunchies are my new obsession," she captioned her post.
11. Joan Smalls
Here’s more proof that models love the scrunchie—Puerto Rican supermodel Joan Smalls was also spotted rocking a zebra-striped version to dress up her pineapple ponytail. Her hair went well with a pair of hoop earrings and red bikini. A scrunchie will earn your beach OOTD instant style points!
12. Jorja Smith
Another way to rock the scrunchie? Dress it up with braids. Singer Jorja Smith has an updated take on an early noughties-inspired outfit: a ribbed tank top in red and pink, oversized hoop earrings, and a velvet scrunchie in deep red that accentuates her loose box braids! It ties the whole look together, don't you think?