Business Proposal fans, rise up! Longchamp has unveiled its latest brand ambassador for Asia, and it’s none other than Hallyu star Kim Sejeong.
The Parisian fashion house named the singer-slash-actress as its latest muse, following her international breakthrough in the hit 2022 Netflix K-drama. With a series of portraits lensed in the presence of Longchamp’s creative director Sophie Delafontaine, the 26-year-old K-celebrity was decked out in an array of bold combos from its Spring/Summer 2023 collection, with a particular spotlight on the brand's bag of the season: the Longchamp Box-Trot.
“It is an honor to collaborate with Longchamp and I feel we can maximize the relationship by playing to our strengths and similarities, such as our energy and authenticity,” Sejeong said in a statement.
And as the brand’s latest face, the Korean star has gathered a few arm candies she can call her own. Here’s what she has to say about her favorite Longchamp pieces–and where you can get them!
SHOP: Where to Buy Kim Sejeong’s Favorite Longchamp Bags
“For my leading role in Business Proposal, I carried a Longchamp Roseau bag, which was very elegant,” Sejeong revealed during a Q&A session.
Roseau Top Handle Bag S Natural, P33,500, LONGCHAMP, rustans.com
She added: “Off-screen, I think my favorite is Le Pliage Energy, because it is really light and comfortable to wear and goes with everything.”
Le Pliage Energy Top Handle Bag S Navy, P15,000, LONGCHAMP, rustans.com
In a previous airport shot, the actress shared a glimpse of her carry-on of choice, the brand's latest version of the Box-Trot.
“I think the Box-Trot is perfect to act as the key point of an outfit,” she said. “It has the kind of effortless chic that complements any style, and it comes in colors that really pop out and elevate an otherwise ordinary look.”
Box-Trot Crossbody Bag XS Cognac, P37,500, LONGCHAMP, rustans.com
The Longchamp Spring-Summer 2023 campaign is set to break across Asia starting mid-February. Congrats, Sejeong!
Longchamp is available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, Greenbelt 5 and Rustans.com.
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