Aespa’s Ningning Stars in Gucci’s "Beauty and the Bag" Series

When it comes to a handbag that completely captures your attention, Gucci’s latest campaign suggests there’s little else on your mind. For the second installment of its Beauty and the Bag series, the Italian fashion house turns the spotlight on aespa member and Global Brand Ambassador Ningning, alongside one of its newest silhouettes: the Gucci Paparazzo.

This installment follows the series’ debut, which featured Kate Moss with the Borsetto and Emily Ratajkowski with the Giglio. This time, the Florentine house taps Ningning to bring a youthful and fashion-forward perspective to the Paparazzo.

At the heart of the campaign is the Gucci Paparazzo, a soft, relaxed silhouette that feels equally suited to everyday dressing and more dressed-up occasions. Signature house details—including the Web stripe and Horsebit hardware—keep the design rooted in the Gucci DNA.

Shot by photography duo Mert and Marcus, the campaign explores the idea of a handbag as an object of desire. Throughout the images, Ningning is garbed in Gucci looks that mirror the character of the Paparazzo, with recurring materials, textures, and motifs that draw the eye back to the accessory at the center of the story.

The Horsebit, one of Gucci’s most enduring emblems, traces its roots to the house’s equestrian influences and first appeared in collections in the late 1940s. Paired with the iconic Web stripe, the motif reinforces the archival codes that continue to define the brand today.

Crafted from soft leather, the Paparazzo features a top-handle silhouette, a detachable and adjustable leather strap, a gusset with a snap button, and a magnetic closure. Gold-toned hardware and a leather tag stamped with the “Made in Italy by Gucci” logo complete the piece.