Say Hello to the Giglio Bag, Gucci's Chic New Carryall

As seen on elite style stars all over the world.

Published on Jun 24, 2025

For its Cruise 2026 collection, Gucci pays homage anew to the house’s storied legacy. Staged in Florence, its birthplace and a wellspring of inspiration, the show marked a return to the brand’s foundational codes. Helmed by the brand's creative studio, the collection leaned into archival silhouettes, with fluid tailoring offset by structured forms, all rendered in tactile materials and adorned with sequins, beads, and opulent featherwork.

Equally noteworthy was the frequent use of the GG monogram, which appeared across diaphanous skirts, crystal embellishments, and statement accessories. One such accessory, which quietly stole the scene, was the Giglio bag, the latest addition to the brand’s lineup of carriers. While its name—the Italian word for “lily”—references one of the house’s enduring emblems, the Giglio’s straightforward, utilitarian design captures the essence of Gucci’s current sensibilities: rooted in tradition and reimagined for the present.

Debuting in Look 26 on the runway, the Giglio made its first appearance carried by a model in a cream-toned ensemble, with its curved lines and softened structure complementing the look's sharper silhouettes.

Ahead, get to know more about the Gucci Giglio bag, and why it's becoming a fast favorite among the country's style-conscious set.

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The Giglio bag debuts during the Gucci Cruise 2026 presentation last May. PHOTO: GUCCI..

What Is the Gucci Giglio Bag?

The Gucci Giglio is an homage to the House’s Italian heritage and its continuous cycle of evolution. Its name draws inspiration from the Italian word giglio, which translates to “lily”— the emblem long associated with Florence, the brand’s birthplace. Echoing this botanical symbol, the bag’s softly rounded form mimics the gentle curvature of a lily’s petal, flaring upward in a bowl-like silhouette. With its extended crescent-shaped handle, the tote can be carried comfortably by hand or slung over the shoulder.

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PHOTO: GUCCI.

Offered in two variations—one in the house’s iconic GG canvas and another in denim—the spacious carryall is designed with both form and function in mind. Measuring 16.5” wide (23.6” including handles), 18.5” high, and 6.3” deep, it’s built to hold everything from laptops to daily must-haves—even a spare outfit. Subtle gold-toned hardware, paired with a bi-colored Web trim, gives the bag an instantly classic look. Inside, the open top is fastened by a magnetic closure and complemented by a cotton-lined interior, complete with a removable pouch in a matching GG monogram motif.

Needless to say, the Giglio has all the makings of a highly wearable (and functional!) everyday tote.

Details of the Gucci Giglio bag. PHOTOS: GUCCI.

PHOTOS: GUCCI

In a campaign shot by Daniel Arnold, Emily Ratajkowski is seen embracing a sunlit escape along the French Riviera in Cannes, France, styled in pieces from Gucci’s latest collection. Wearing a red printed jersey swimsuit and a scarf wrapped around her waist, the American model-actress carries the Giglio tote in GG canvas— an image that evokes the carefree spontaneity of a summer retreat, with the Giglio as the ideal companion for everything you might need along the way.

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Emily Ratajkowski sports the new Giglio bag in Gucci's latest summer campaign. PHOTO: DANIEL ARNOLD, VIA GUCCI.

Another shot features Emrata in a casual, errands-ready look: a blue button-down shirt over a triangle bikini top, denim jeans, and the Giglio, which she effortlessly integrated into her off-duty style.

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PHOTO: DANIEL ARNOLD, VIA GUCCI..

How Much Is the Gucci Giglio Bag?

Unveiled during Gucci’s Cruise 2026 show in May, the Giglio was immediately made available through the brand’s website and its flagship boutique in Florence, offering its clientele a rare opportunity to purchase the piece directly off the runway.

In the Philippines, the Giglio has already captured the hearts of the Filipino fashion folk. In fact, due to high demand, current availability is limited to pre-orders.

Both the GG monogram canvas and denim versions retail locally for P130,000, available exclusively at the Gucci boutiques located in Shangri-La Plaza (Mandaluyong), The Shoppes at Solaire (Parañaque), Greenbelt 4 (Makati), and The Mall at NUSTAR (Cebu City).

Gucci Giglio large tote bag in beige and brown GG canvas, P130,000, GUCCI, Greenbelt 4 / Shangri-la Plaza / The Shoppes at Solaire/ The Mall at NUSTAR

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Gucci Giglio large tote bag in blue and white GG denim, P130,000, GUCCI, Greenbelt 4 / Shangri-la Plaza / The Shoppes at Solaire/ The Mall at NUSTAR

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LOOK

Global Style Stars Sporting the New Gucci Giglio Bag

Filipina actress Gabbi Garcia. PHOTO: INSTAGRAM/GABBI

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Filipina fashion content creator Camille Co. PHOTO: INSTAGRAM/ITSCAMILLECO

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Filipina celebrity stylist Liz Uy. PHOTO: INSTAGRAM/LIZZZUY

Janine Gutierrez with the Gucci Giglio Bag

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Filipina actress Janine Gutierrez. PHOTO: INSTAGRAM/JANINEGUTIERREZ

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Thai actress Davika Hoorne. PHOTO: INSTAGRAM/DAVIKAH

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South Korean TV personality Kim Na-young. PHOTO: INSTAGRAM/NAYOUNGKEEM

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South Korean model-actress Lee Ho-jung. PHOTO: INSTAGRAM/HOLLY608

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Korean-American model Irene Kim. PHOTO: INSTAGRAM/IRENEISGOOD

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Vietnamese singer Hồ Ngọc Hà. PHOTO: INSTAGRAM/HONGOCHA

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Thai actress Nychaa. PHOTO: INSTAGRAM/NYCHAA

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Filipina actress-socialite Heart Evangelista. PHOTO: INSTAGRAM/IAMHEARTE

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Filipina content creator Bella Racelis. PHOTO: INSTAGRAM/RACELISBELLA

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German influencer Leonie Hanne. PHOTO: INSTAGRAM/LEONIEHANNE

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Fashion content creator Izzi Poopi. PHOTO: INSTAGRAM/IZZIPOOPI

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American blogger Aimee Song. PHOTO: INSTAGRAM/AIMEESONG

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Pau is Preview’s go-to fashion girl. On most days, you’ll find her with headphones on, coffee in hand, and likely dressed in an oversized blazer and floor-grazing jeans.