With a reach of over 11 million followers on her Instagram page alone, it’s no wonder Hye Kyo is the darling of luxury brands, from French jewelry label Chaumet, to high-end skincare line Sulwhasoo, to cosmetics brand Laneige. Recently, the actress also inked a major deal with Fendi, making her the prestigious fashion house’s first Korean global ambassadress.
Hye Kyo is said to be picky with her partnerships, which only makes sense seeing that her asking fee can only go up as more and more luxury brands race for a piece of her star power. As per MNET’s TMI News, the 39-year-old is currently ranked 12th in a list of Korea’s highest paid celebrity ambassadors. They also noted that in 2019, Hye Kyo’s commercial modeling guarantee had gone up to 900 million won (approximately P38.6 million) per product endorsement. Now, with four ad deals in the bag this 2021, she’s most likely secured herself a whopping 3.6 billion won (approximately P154.7 million).
But that’s not all. Considering how expensive the actress is, so follows the hefty price for a single tile on her Instagram feed. As analyzed by a global fashion brand, the MNET program revealed a sponsored post on Hye Kyo’s IG account can cost up $477,900 (approximately P24 million).
Hye Kyo obviously didn’t grow her massive influence overnight. Having been in the acting business since 1996, the actress worked hard to mold herself into an established Hallyu name. She first appeared in the top 10 of Forbes’ Korea Power Celebrity list in 2017 where she ranked 7th, two decades into her career, thanks to the global success of Descendants of the Sun. Hye Kyo once again made it to the annual list just a year later, landing a place higher.
Fun fact: As per TMI News, Hye Kyo is known to sell out the beauty products she uses in K-dramas, even without meaning to. Laneige’s BB cushion reportedly sold 1 million units in a year after the actress was seen with it in the 2013 drama That Winter, the Wind Blows. A similar phenomenon happened in 2016 when she used a Laneige lipstick in Descendants of the Sun, leading the brand to sell 160,000 units of that particular item in just a month.
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