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Song Hye Kyo Is Fendi's First Korean Global Ambassador

Song Hye Kyo Is Fendi's First Korean Global Ambassador
IMAGE Instagram/kyo1122
The iconic K-drama actress adds Fendi to her list of luxury brand endorsements.

Song Hye Kyo is no stranger to luxury fashion brands. As the endorser of fine jewelry label Chaumet, a muse to Daniel Lee's Bottega Veneta, and the face of high-end Korean skincare line Sulwhasoo, the 39-year-old actress is definitely a stylish force to be reckoned with.

Now, Hye Kyo can add Fendi to her growing list of brands that want a piece of her star power. In a post by W Korea, Fendi happily shared the announcement about their latest ambassador. The translation reads, "Song Hye Kyo is this generation’s icon of a beauty that embodies gentleness, strength, and a confident attitude. She goes well with the values that Fendi appreciates."

PHOTO BY Instagram/kyo1122

True enough, the actress' announcement image for the brand showcases her ageless youthful beauty, juxtaposed against Fendi's iconic Peekaboo purse. 

PHOTO BY Instagram/kyo1122

Congratulations again, Hye Kyo! It's definitely a partnership we're all looking forward to!

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