Lifestyle brand The Everyday is expanding its territory from planners to colognes with the release of their fragrance collection, Pouf!. Staying true to their minimalist DNA, the range includes only three scents—with one for each time of the day—packaged in chic frosted matte bottles in the prettiest hues.
These everyday blends come in different scent categories to match all your daily moods. First, there's Rise—a citrus cologne inspired by the brightness of morning. It includes invigorating notes like lemon, pink pomelo, amber, and lily of the valley.
When you need a pick-me-up in the middle of the day, there's Bloom—a fresh floral fragrance with whiffs of jasmine and rose pear, sweetened by a dash of lychee.
For fans of romantic, oriental scents, Dusk's sage, lavender, patchouli, and sandalwood notes would make for a satisfying spritz.
FYI, all these colognes were curated by Toni Gonzaga and Winnie Wong, who are also the minds behind the brand. Toni calls Pouf! her "dream fragrance collection" on Instagram and even raved about the set. "You deserve to smell good," she writes.
The entire collection is now available online, both individually and in a set of three in case you can't choose only one.
THE EVERYDAY Pouf! Colognes, P395 for 50ml, Lazada
Which cologne are you picking up?