Beauty

Filipino Beauty Brands Are Making a Case for Glossy Lips

A new wave of local launches is putting high-shine, fuller-looking lips back in focus.

Kyla Villena

by Kyla Villena

Published on Sep 3, 2026

Photo: Instagram/issyandcompany

Glossy lips never go out of style, and the F-beauty community seems to agree.

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Recently, local beauty brands have been rolling out new releases that deliver high-shine lips in their own distinct ways. The result? An instantly fuller-looking pout with an unmissable sheen.


Lip gloss requires minimal effort for maximum impact, leaving lips looking plump and moisturized in a swipe. Factor in the latest innovations from F-beauty brands, and there’s now a myriad of options to suit different moods, looks, and lifestyles.

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5 New Lip Glosses in F-Beauty

Issy Lip Lacquer

Lip gloss traditionally transfers, and as a result, it often requires reapplication. The Issy Lip Lacquer addresses exactly that. The high-pigment liquid lipstick applies like a gloss and reveals that reflective shine. As it dries, it creates a film that resists smudging and fading, and helps preserve the color and shine for hours.

Photos: Instagram/issyandcompany

It may have a slightly tacky feeling due to the film-forming technology behind it, but its emollient blend allows it to sit on the lips more comfortably. When the glass-like finish gradually fades, there’s no pressure to reapply right away—the Issy Lip Lacquer leaves a subtle, wearable stain. Its inaugural line consists of six shades that all categorize as nudes, and its thin doe foot applicator allows for a more precise application.

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Ferca Beauty WTFerc?! Lip Plumper

Ferca Beauty and Killa Kush teamed up for the beauty brand’s latest collection, which features the WTFerc?! Lip Plumper. The high-shine lip gloss was formulated with a PillowPlump Complex that makes the lips appear juicier. Cushion Moisture Blend, on the other hand, was infused to deliver more volume and hydration. Not to mention, its large doe foot applicator easily spreads the non-sticky gloss all over the lips.

Photos: Instagram/fercabeauty

One thing to love about the WTFerc?! Lip Plumper is that it visibly fills the lips without that painfully spicy feeling that other lip plumpers have. Instead, it has a cooling sensation that feels refreshing. For this drop, Ferca Beauty and Killa Kush came up with six flattering shades, from lilac opal to caramel nude.

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The Sun People Solar Shield

With Solar Shield, The Sun People underscores the fact that the lips need sun protection, too. The tinted lip balm has SPF 50+ PA++++ to effectively shield the lips from UV damage. It’s also equipped with skin-loving ingredients like squalane, jojoba oil, and camellia oil for added softness and hydration. Not to mention, the formula is reef-safe and water-resistant, so you can enjoy its benefits without causing harm to marine life.

Photos: Instagram/wearethesunpeople

Solar Shield has no scent that may be present in sunscreens. It has a cooling sensation, too, that helps the lips appear fuller. Currently, it comes in two universal shades—nude and berry. Each tube comes with a keyring, so they’re easier to carry and reapply on the go.

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Sunnies Face Lip Glaze

The Lip Glaze by Sunnies Face has been loved for its nourishing properties. As a lip care treatment, it is equipped with peptides to alleviate dryness and chapping, and to lock in lip moisture. Recently, the brand extended its eight glossy shades to introduce four new ones—cool pink Surreal, rosy pink Midsummer, chocolate brown Vibe, and juicy raspberry Lustre—all of which come with shimmers. 

Photos: Instagram/sunniesface

The lip care benefits, cooling metal applicator, and glossy look remain the same. Its extended shade range and glittery finish, however, add a nostalgic Y2K vibe to the bouncy lip treatment.

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POPP by Penshoppe Glossypopp

For a mirror-like shine and a hint of color, POPP by Penshoppe's Glossypopp delivers. The non-sticky lip gloss glides smoothly. Vitamin E enriches its formula by effectively moisturizing the lips, soothing irritation, and aiding in repair for the delicate skin.

Photos: Instagram/penshoppe

Glossypopp also has SPF 50 to keep the lips safe from harmful UV rays. It comes in four wearable shades encompassing pinks and reds.

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Kyla Villena

Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.

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