What started with a love-hate relationship in The World of the Married, Han So Hee made us all do a 180º with her heartfelt roles in Nevertheless and My Name. The Korean actress earned the hearts of viewers all around the globe thanks to her acting prowess, and of course, her mesmerizing beauty.
From playing a crown princess in 100 Days My Prince to a modern-day college student in Nevertheless —clearly, So Hee’s beauty is timeless. And thanks to BYS Philippines, we can add a piece of that effortless charm into our own makeup looks!
On February 7, it was revealed that Han So Hee is the newest BYS Philippines brand ambassador and face for their latest campaign, #UncoverEffortlessBeauty.
"BYS has always encouraged creativity and expressing yourself through our products and campaigns. We’ve always championed loving yourself hard, and in doing so, uncovering beauty that’s uniquely yours—Han So Hee fits the bill to a tee," says iFace President, Angie Goyena.
And to make their collaboration extra special, BYS and So Hee came together to give Filipino K-drama and makeup lovers a special surprise: an all-new lipstick line co-created by the actress herself!
The newest BYS lip product, Lip Nectar (P499), is an easy-to-apply liquid lipstick with a velvety-soft matte finish. The collection comprises eight shades—Blossom, Cherry, Tulip, Poppy, Rose, Dragonlily, Orchid, and Poison Ivy— that epitomize both Han So Hee’s charming persona and her magnetizing roles.
Lip Nectar, P499 each, BYS, Lazada/Shopee/Amorfia
It's no secret how excited we are for this tandem, but we’re not the only ones. Han So Hee herself couldn’t be more excited as she shared her gratitude for her latest endeavor:
"It is such an honor to become a brand ambassador of BYS and I’m also happy to get close with my overseas fans who are always supporting and loving me," the actress said. "Please stay tuned for more collaborations of mine with BYS. Mahal ko kayo!"
Speaking of staying tuned, did you know that BYS’ first Korean brand ambassador, Park Seo Joon, and So Hee will be starring in an upcoming K-drama together? Talk about a cool coincidence!
The BYS Lip Nectar is available offline in Watsons and The SM Store, and online on Shopee, Lazada, and Amorfia for P499 each.
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