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Well, It Looks Like the Brow Trend Now Is...No Brows

We can't say we didn't see it coming.
Well, It Looks Like the Brow Trend Now Is...No Brows
ILLUSTRATOR Bacs Arcebal
We can't say we didn't see it coming.

In a world where "kilay is life," there will inevitably come a time where it...is not. And that time, apparently, is now. Call it a phase, but we've all seen old trends—no matter how ridiculous—be resucitated before. The chokehold that the '90s currently has on pop culture only makes a revival easier. Bleached eyebrows are definitely no exception. You've seen it on the Hadids in Versace's Fall 2022 runway, and just yesterday, on Kendall Jenner and Maisie Williams at the Gilded Age-themed Met Gala. So can we blame anyone for wanting to try it out now? Not really. 

bleached brows trend
Kendall Jenner's beauty look featuring bleached brows for Met Gala 2022
PHOTO BY Instagram/maryphillips
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Some of you probably saw this coming. Trends always do a complete 180 every few years, so the bushy brow craze was bound to meet its match sooner or later. The funny thing is, we aren't just throwing it back to 30 years ago anymore. Having pale brows—or no brows at all, actually—traces back to the 1900s.

Elizabethan women used to remove their brows, lashes, and hairlines to expose the most desirable feature at that time: the forehead. We're sure it was anything but a painless process. It still re-emerged eventually, though, almost a hundred years later. Thankfully, only a third of the "trend" made it. And so the era of ultra-thin, bleached brows in the '90s began.

The invisi-brow wave hit Hollywood and the world hard. Everyone from Madonna, Chloe Sevigny, to Drew Barrymore wore it. But compared to a century ago, achieving it was simpler with the invention of bleach and tweezers. This only made the trend spread even faster. After that, the look erraticly lost its spark, teasing a comeback through a new famous face every year or so.

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Fast forward to 20 years later, white-out brows are back—again. The onslaught of the COVID-19 pandemic marked a resurgence of many DIY beauty tricks, one of these was bleaching your own eyebrows. In 2021, the look grew to have a star-studded list of fans, including the likes of Kim Kardashian and Lizzo. Even Madonna gave it another shot that year.

bleached brows trend
Kim Kardashian
PHOTO BY Instagram/kimkardashian
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bleached brows trend
Lizzo
PHOTO BY Instagram/lizzobeating

The trend's resurgence aside, light brows never really went out of style. Going blonde from scalp to brow has long been a popular way to change one's look. Models who want to boost their career maximize this vibe-changing perk the most. Brow bleaching has even become a fixture on runways—Versace Fall 2022 and Balmain Fall 2021 being prominently recent examples. Truly, it was only a matter of time until it crossed into the realm of semi-approachable beauty trends, the same way micro bangs have.

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But for those of us who aren't bleach-happy, face filters are the most risk-free way to try a bleached arch. The "light eyebrow" face filter on TikTok is a popular one, that is if you don't mind the slight droopy eye effect (18,000 people seem not to). You can also try the "thin eyebrows" filter, which will let you go full '90s without the irreversible damage from tweezing. The results may surprise you—pleasantly, to the point of being convinced. If not, you could always just prank your friends and family with a selfie.

If the filters aren't cutting it, makeup is the intermediate level. Cover your brows with the brightest cream concealer in your collection and set it with translucent powder to give the look a shot. You can also look up brow blocking or drag makeup tutorials on YouTube if you really want to commit to the look for a day. And yes, glue stick will be involved.

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bleached brows trend
PHOTO BY Youtube/Celine Bernaerts

Of course, you can always just bleach your brows for real. DIY-ing it is common yet risky, but cream bleach is generally recommended by pros since they're gentler. Protecting the skin around the hairs with an occlusive cream can make the process a bit smoother, too. The rest of the steps depend on how blonde you want to go. Your colorist would know best, especially if you want to match it with your hair. Regardless of what happens after, remember: you can always dye it back.

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