Beauty
Armani Beauty Opens First Flagship Store in the Philippines
The brand’s signature makeup, skincare, and fragrances have officially arrived in Manila.
by Kyla Villena
Published on May 5, 2025
For over 20 years, Armani Beauty has been delivering beautifully textured make-up, pioneering innovative skincare formulas, and creating consciously sourced fragrances. Finally, beauty enthusiasts from the Philippines can head over to their first flagship store in the country.
Armani Beauty celebrated the store’s opening on April 29, 2025 at the SM Mall of Asia. The exclusive event was graced by the presence of many notable guests and faces in the beauty industry, including model LA Aguinaldo, fashion designer and Miss Universe 2022 title holder R’Bonney Gabriel, and many other key personalities.
ADVERTISEMENT
Click to Enlarge
Click to Enlarge
Click to Enlarge
Click to Enlarge
PHOTOS: Magic Liwanag for Armani Beauty
In case you didn't know, Armani Beauty is the cosmetics line of the Italian luxury fashion house Giorgio Armani. You can expect nothing less than quality and reliability from the brand. The store features their full range of makeup and skincare, introducing them for the first time in the Philippines, accompanied by their already available fragrances. With extensive shade ranges and options for everyone to choose from, Armani Beauty is a beauty lover’s heaven.
PHOTO: Armani Beauty
Click to Enlarge
PHOTO: Armani Beauty
Click to Enlarge
PHOTO: Armani Beauty
Click to Enlarge
PHOTO: Armani Beauty
Click to Enlarge
PHOTO: Armani Beauty
Tap on the pile of
photos to expand
photos to expand
There’s the Lip Maestro, which feels as soft as clouds and gives opaque pigmentation with just a swipe. There’s also the Eye Tint, a long-lasting liquid eyeshadow that’s simply a makeup must-have. For skincare, look out for the Crema Nera Supreme Reviving Cream—it’s a firming moisturizer that promotes well-aging. And of course, Armani Beauty wouldn't complete without its renowned line of perfumes, including the iconic and fresh Acqua di Giò. As Giorgio Armani has always stood for, the brand is committed to environmental and social responsibility, which has led to Acqua for Life—a 15-year old initiative focused on providing universal access to drinking water in water-scarce regions.
While these should be enough to get you excited, we’re only skimming the surface. Head over to Level 2, South Main Mall, SM Mall of Asia for the full experience. The mall is open from 10:00 AM to 10:00 PM daily.
Click to Enlarge
PHOTO: Armani Beauty.
Armani Beauty is also set to expand their presence and open another store at SM Makati soon.
Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.