If you spend a lot of time on the fashion side of Instagram, you're sure to have come across the Jodie by Bottega Veneta, a cute woven bag set apart by its zany knotted handle. Along with its pastry-like sisters, The Casette and The Pouch, the Jodie embodies the core idea of Daniel Lee's reinvention of Bottega—that is, the idea that stealth luxury is all about quality, and the celebration of idiosyncratic shapes.
As of late, the Jodie has been everywhere—both local and international celebrities have been spotted wearing it, charmed by its telltale intrecciato weave and crescent form. If you, too, have been finding yourself increasingly drawn to the oddball phenomenon, read on for everything you need to know before copping one for yourself.
What is the Jodie by Bottega Veneta?
The Jodie is a chic, delectably modern bag by Italian fashion house Bottega Veneta. It was named after the American actress Jodie Foster, who was photographed holding her Bottega bag to her face in an effort to shield herself from paparazzi. Since the bag's store release in January 2020, it has since crept into popularity and gained It Bag status. It followed in the footsteps of the phenomenally successful Pouch, which broke into the fashion world in 2019 and steered the modern taste in bags towards artfully languid and squishy shapes.
The Jodie boasts impeccable construction. The brand's signature weave, the intrecciato, is a demanding technique that involves the braiding of slim strips of leather. It is a great feat to manipulate the weaving into a precise build, leaving no snags, protrusions, and loose ends—a craft the Bottega artisans have been perfecting since the 1960s.
Once you zip the bag open, you'll find a large cavity with no interior pockets or divisions. The Jodie is lined with supple leather, not fabric, so you can be sure that its insides will age just as gracefully as its exterior.
Who designed the Jodie?
British designer Daniel Lee joined Bottega Veneta as its Creative Director in 2018, and brought in up-to-the-minute designs that cultivated a frenzy around the brand. His definitive inventions include the aforementioned Pouch and Cassette bags, as well as trendsetting footwear like the slick square-toed Stretch sandals, and the delightfully chunky Lug boots.
While the brand has offered woven hobo bags for years, the Jodie is an updated version, released under Lee's direction.
What are the different kinds of Jodie?
Like most Bottega bags, the Jodie comes in five sizes. You have the smallest and most popular of the lot, the petite Mini Jodie, and its slightly larger counterpart, the Teen Jodie. Then there is the standard size, simply called The Jodie. The Large Jodie comes next, and is big enough to count as a real errands bag. But the coolest size yet is the Maxi Jodie, a dragon-like bag of supersize proportions with a handle long enough to wear across the body.
In short, the size range is rather impressive. While the Mini is reported to fit a phone, lipstick, keys, and a cardholder, the Maxi could probably hold everything you own and then some.
In Spring/Summer of 2021, Bottega also released the Padded Jodie, a tighter, ballooned iteration with an uninterrupted handle, for those who aren't as keen on the asymmetrical knot detail.
How much is the Jodie?
The price points depend on the size and material. Bottega is currently branching out with the Jodie, having introduced versions in suede, shearling, and patent leather. Below, we list the 2022 price ranges per size to give you a fair idea.
Mini Jodie: $2,250 - $2,500 (approximately P114,883 - P127,648)
Teen Jodie: $2,500 - $2,900 (approximately P127,648 - P148,072)
The Jodie: $3,600 (approximately P183,814)
Large Jodie: $4,468 (approximately P228,133)
Maxi Jodie: $6,250 (approximately P319,121)
Padded Jodie: $4,600 (approximately P234,873)
Is the Jodie worth it?
The craftsmanship alone makes the Jodie worth having. Given that it's made entirely out of leather yet looks as lived-in and soft as it does, you can be assured that it is of top-notch quality. Bag enthusiasts who have reviewed it have also noted its usability: Though it is clearly a fashion bag and not a wardrobe workhorse, it is handy and roomy enough for daily wear. The leather, too, reportedly feels soft and buttery without being delicate or prone to damage.
And, in case you're wondering about its resell value, luxury reseller authority Rebag has hailed the Mini Jodie it as one of the top styles of 2021, with an impressive retention rate of 90%.
All in all, it makes for an exciting styling piece and a worthwhile investment.
How do local celebrities wear the Jodie?
The Jodie comes in a lot of fun colors, making them exciting to collect and style. Check out how local celebrities and influencers wore them below!