Drop whatever it is you're doing! Stranger Things star Millie Bobby Brown was just announced as the new face of Penshoppe—and nope, there is absolutely nothing strange about it. Jeff Bascon, Golden ABC’s Vice President for Brand Management, said it best: “We are excited to have Millie join Penshoppe’s growing pack of global ambassadors. Her strong, authentic, yet fun personality is both expressive and empowering which perfectly resonated with our latest offering.” And we totally agree!
Strong, authentic, and fun are three things we'd definitely use to describe Millie and the local retail giant's brand new Spring/Summer 2020 collection, which strikes the perfect balance between "beach-inspired easy living and the increasingly ironic urban zeitgeist."
To officially announce the big news, Penshoppe took to Instagram to reveal an exclusive video featuring their new global ambassador clad in cherrypicked pieces from the campaign: an oversized tie-dye shirt, utility pants, different iterations of striped tees, and a quintessentially cool bucket hat. "Mabuhay, Philippines! It's Millie Bobby Brown and I am the new face of Penshoppe. I had so much fun shooting this campaign and I cannot wait for you guys to see it," she said in the video.
The 15-year-old British actress is best known for her character as Eleven in the hit Netflix series Stranger Things. She's also been making strides with her humanitarian efforts as the youngest ever UNICEF Goodwill Ambassador.
Millie is the latest to join Team Penshoppe's growing list of international celebrity endorsers, which includes Kendall Jenner, Zayn Malik, K-drama actor Nam Joo Hyuk, and K-pop idols Sandara Park and Lisa of Blackpink.
The Penshoppe Spring/Summer 2020 Collection is now available online. Full collection will also be out in all Penshoppe boutiques soon.