Hyun Bin's agency, VAST Entertainment confirms the good news, to which the actor comments, "Omega's pioneering spirit and constant pursuit of innovation transcends the times and has made many first steps in history. As an ambassador, I look forward to delivering Omega's philosophy and message and making a new footprint together."
Raynald Aeschlimann, CEO of Omega, said in a statement, "Hyun Bin has an excellent ability to express the character he wants to show boldly and confidently. We found that the excellence and subtlety he pursues in his career is in line with the values Omega wants to share. I was convinced that I could do it together."
Hyun Bin joins Omega's slew of its global family of stars like George Clooney, Nicole Kidman, Cindy Crawford, Daniel Craig, Eddie Redmayne and more.
Hyun Bin has starred as North Korean captain Lee Jung-hyuk in the 2019 hit drama Crash Landing on You which has now been shown and praised in 190 countries around the world.