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Heart Evangelista Is the New Creative Director of This Local Brand

Heart is officially getting into the fashion biz.
Heart Evangelista Is the New Creative Director of This Local Brand
IMAGE INSTAGRAM/iamhearte
Heart is officially getting into the fashion biz.

Heart Evangelista is conquering the fashion world, one project at a time. From her successful Sequoia bag collection and Royal Gem jewelry collaborations, to her magazine features and international fashion week appearances, it's almost impossible to keep track of what she's up to nowadays. Now, on top of her acting career and blooming international fashion métier, Heart has returned home to take on an exciting local project.

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On the heels of her first collab with local clothing brand, Kamiseta, Heart surprises us with more good news. Not only will she be producing more collections, she's also officially helming the local brand! Named as the local label's newest creative director, Heart will be in charge of Kamiseta's product design and development. In an interview with Preview, she further explains her role: "I am basically on top of designs, what would be wearable, the look, and the feel of the brand. The future stuff that I will be doing for Kamiseta are actually already lined up so we’re excited for the things that we’re going to launch in the future."

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Kamiseta shared in an Instagram post how Heart's involvement with the brand last year was such a great fit for the label. "We are so glad to have found someone who truly represents and captures what our brand is all about," said the brand. Heart echoes same sentiment as well. "It’s something that I have always wanted to do as well for a brand. When Kamiseta offered me the role, I was very happy about it," she reveals.

With this big announcement, Heart doubles the joy by sharing that her second collection for Kamiseta is now available in stores, nationwide. Expect to see Heart's artwork transformed into scarves, skirts, tops, and dresses you can wear every day! You can even decorate your household with pouches, notebooks, hand soaps, and scented candles adorned with her paintings, too.

As Kamiseta's new creative director, Heart promises that there will be "a look for everyone." Aside from this, she is determined to "make pieces that are totally wearable and you can wear multiple times."

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So exciting. Congratulations, Heart!

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