It’s Friday today and you might have observed OOTD posts popping up on your feed from some of your favorite fashion industry insiders and influencers bearing the same caption:
“I pledge to wear Filipino made every Friday in an effort to support our artisans, designers, creatives, businesses, and my beloved local fashion industry.
Let's empower the Filipino Fashion Industry and inspire each other by wearing a Filipino-made piece (old or new) and posting a photo or video of you. Celebrate our creativity as a nation and champion its preservation.
I also nominate (tag friends) to wear their favorite Filipino piece and show their support.”
"What’s this all about?" you might wonder.
The Philippine Fashion Coalition, a national alliance formed by fashion professionals in June to provide business support for the industry during this time of crisis, is behind this movement. Carmina Sanchez-Jacob, a marketing communications consultant who works with a number of designers and brands, explains that they wanted to create online traction whose next step would be to buy local. Hence, the pledge in the caption above to “support our artisans, designers, creatives, businesses, and my beloved local fashion industry.”
“The idea is to empower the Filipino fashion industry and inspire each other by wearing a Filipino-made piece (old or new) and posting a photo or video [on social media],” she says. “This allows us to continuously celebrate our creativity as a nation and champion its preservation. It’s a thrust to help keep Filipino fashion alive and relevant through the many weeks and months that we foresee that this pandemic will go on for.”
Whether you wear a favorite designer piece or something from a local brand, everyone is invited and encouraged to make this a Friday habit. Apart from an OOTD post, nominating friends to also post helps spread awareness. Make sure to include the caption, share the name of the brand or designer of what you are wearing, and use the hashtags #FFF, #FilipinoFashionFridays, #PFC, #PhilippineFashionCoalition, #beloyaltolocal, #beloyaltolocalfashion. This is so that the message doesn’t get lost as more people join the movement.
It’s only on its second week and we’ve already discovered so many beautiful designs and talented artisans. Here are some of our favorite posts so far. We hope to see your post in the hashtag next Friday!
The distinct embroidery of the country’s indigenous tribeswomen is easy to spot and makes any fashion piece unique.
Our love for accessorizing is evident in the beautiful and whimsical designs of Philippine-made bags, jewelry, scarves, and more.
The resurgence of the Terno in recent years has seen more modern Pinays employing its elegant silhouette in both formal and casual wear.