The Philippine fashion industry lost a great, talented man today. Jose "Pitoy" Moreno passed away at 92 this afternoon, reports GMA-7’s 24 Oras, which was confirmed by his grandson Paul Jason Cruz.
Pitoy as a fashion designer was renowned the world over for bringing Philippine design and fabrics to a global audience. He favored Filipiniana, and was touted as a master of the terno and the 19th century Maria Clara. His passion for traditional Filipiniana started in his college days as a Fine Arts student at the University of the Philippines.
It was an honor for women to model his creations, and among the young society and beauty queens who were muses, dear friends and loyal clients to him were Stella Marquez-Araneta, Gloria Diaz, Aurora Pijuan, Tingting Cojuangco, Conchitina Bernardo, and Toni Parsons. A true national treasure, Pitoy also dressed First Ladies and our female presidents alike, including the late Pres. Corazon Aquino and Pres. Gloria Macapagal-Aroroyo. The latter proclaimed him as a National Artist, but his award was later revoked by the Supreme Court.
His works were last showcased in 2011 when he was honored in a charity fashion gala where 100 pieces of his work—including Philippine costumes, couture gowns, 19th century-inspired pañuelo-draped Maria Claras, and ternos—were shown to raise funds for the Lopez Group Foundation’s (LGFI) assisted community programs and projects.
Pitoy Moreno will always be recognized as a legend by the Philippine fashion industry for his work in championing the traditional Filipiniana and Philippine fashion design across the globe.