Here's a roundup of the hottest fashion news you need to know now.
1. Anna Wintour is reportedly breaking all the rules for Beyoncé's Vogue cover.
The September issue is the most anticipated issue of the year, and for 2018, Anna Wintour has chosen Beyoncé to grace the cover. According to Huffington Post, Anna has given Beyoncé "unprecedented control." As the magazine's editor-in-chief, Anna has the final say over the editorial process, but insiders have divulged that the singer herself will reportedly choose her photos and write the cover story. Additonally, reports also say that Beyoncé "hired the first black photographer to shoot a cover in the publication’s 126-year history." She chose Tyler Mitchell, 23, who has shot campaigns for Marc Jacobs and Givenchy.
Queen Bey's last September issue cover in 2015 was shot by Mario Testino. Read more here.
2. Here's how Fashion Nova is using Instagram to drive its sales.
In a research conducted by InfluencerDB, an influencer-marketing platform, Fashion Nova is the top brand in earned-media value (EMV) through the first five months of 2018. Quartzy explains EMV as "the equivalent of what it would cost a brand in traditional advertising to generate the same level of publicity, and it’s measured through all the mentions, likes, and comments coming from its fans." Fashion Nova's success can be attributed to the brand's encouragement of their patrons to post their Fashion Nova outfits to get featured on the brand's Instagram account. This technique essentially gives what fans crave the most now in the age of social media, which is attention.
Read more here.
3. What's inside a hypebeast hotel?
Hotel may be a loose term to be used here; actually, Atlanta-based retailer A Ma Maniere's newest living space is closer to that of an Airbnb listing. Known for their streetwear pieces, the brand has crossed over to the hospitality sector with the launch of their second store in Washington DC that houses a living space you can actually rent. Inside, you will find Aesop products, a George Condo artwork, hanging basketball planters, and even a Snarkitecture x Pentatonic "Fractured" coffee table that transform the apartment into a tastefully modern living space with a slight nod to the streetwear culture.
Read more here.
4. Victoria Beckham unveils her limited edition collection with Reebok.
Victoria Beckham is hopping into the athleisure trend with her latest collaboration with Reebok. Her unisex collection includes six tees, two hoodies, and a pair of socks, all of which are inspired by Reebok's archives. For this collab, Victoria also consulted basketball legend Shaquille O'Neal to give her more insights on the culture surrounding the sport.
Read more here.
5. Balenciaga is being sued by a souvenir company.
Demna Gvasalia is known for his penchant for high fashion and ironic takes on everyday pieces (like those yellow DHL shirts and IKEA frakta bags), and while the resemblance of his creations often seems uncanny, he didn't have to deal with lawsuits—until now. New York-based souvenir company, City Merchandise, Inc., is suing the designer for copyright infringement over Balenciaga's Multicolored New York Bazar Shopper totes.
Read more here.
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