Abi Marquez Has a Recipe for Personal Style
For the Lumpia Queen, fashion is another way to celebrate food, embrace her roots, and connect with people who share her passions.
by Kyla Villena
Published on Oct 27, 2026
What happens if we take Abi Marquez out of the kitchen?
The content creator earned the moniker Lumpia Queen for her experiments with the popular Filipino dish, stuffing spring roll wrappers with unconventional fillings like ube, buko pandan, sisig, and sinigang. At one point, she even gave Gordon Ramsay’s famous beef Wellington a lumpia spin in front of the British chef himself.
In the four years since she first started sharing her creative recipes and encouraging people to have fun in the kitchen, she has achieved numerous feats, including becoming a MasterChef Asia guest judge, a Webby Award winner, a James Beard Award nominee, and a Forbes 30 Under 30 honoree. Through her TikTok videos, she has captured hearts worldwide—4.6 million, to be exact—as her recipes continue to find their way into people’s kitchens.
But who is Abi Marquez when she is not in her happy place? Based on her conversation with Preview, the answer is simple: still Abi Marquez. Sharing her creations and expressing herself give her purpose, so much so that they have become an integral part of her identity.
Abi Marquez on Finding Her People Through Fashion
Given the nature of her work, Abi usually wears an apron or a chef’s uniform. “I think that's why I want things to be functional,” she says, referring to her style outside the kitchen. Pockets, for instance, are a must-have for her. Comfort is also a top consideration.
She candidly admits she doesn’t consider herself part of the fashion world, but she still sees fashion as self-expression. “Food is really my identity. And so anything that has bahid ng pagkain, I will wear it.” Abi has often been spotted wearing kwek-kwek earrings. She tells Preview she also owns a sinigang shirt and a street-food-themed jacket.
Photos: Instagram/abigailfmarquez
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Her collection of pieces “screaming food” continues to grow as she collaborates with Gabbie Jewelry on 12 charms inspired by her personal experiences and Filipino culture. Officially launching on October 28, the collection features designs such as spiced vinegar, a rice cooker, and lumpia—familiar fixtures in Filipino households. While these items are widely recognizable, they can hold different meanings and personal significance for each individual.
Unlike her love for cooking, her penchant for quirky accessories developed as she grew older. She recalls her college days as a Hotel, Restaurant, and Institution Management student at the University of the Philippines.
“Wala kang budget, so you couldn't really afford to find your style, to find your fashion,” she recalls. “And then nung naging content creator na ako, nagkaroon ako ng work, I was able to try what worked for me and what didn't, and I found na I would really prioritize fashion that would express myself and start conversations with people who share the same passions and values.”
The 26-year-old says she dresses for the occasion but makes a point of incorporating an element of food into her accessories. For her, it's a sartorial success when her outfit sparks a conversation.
A couple of years ago, Abi told Preview, “When you have good memories with food, when you share a meal with other people, it doesn’t just become an eating activity. It becomes an identity. It actually becomes a part of you.”
This belief holds true for the young creative, who uses fashion to share meals, even figuratively. Since she cannot always be in the kitchen, she finds a way to bring a piece of it—and of home—with her.
“It's my way to always bring a little piece of myself and my culture with me, and to find my people,” she says. “It's an announcement of who you are and what you appreciate.”
Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.