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OMG, It Looks Like Son Ye Jin Is the Newest Smart Endorser

OMG, It Looks Like Son Ye Jin Is the Newest Smart Endorser
IMAGE NETFLIX/Crash Landing on You, INSTAGRAM @yejinhand
We are freaking out!

K-drama fans, hold onto your seats because we have big, big news for you that we still can’t believe ourselves: Son Ye Jin might just be the newest endorser for Smart Communications. *cue screaming*

Yesterday, the telecommunications company took to social media to reveal a short teaser, which featured someone riding a badass motorcycle through the city and arriving in front of a modern infrastructure. Fans were quick to assume that the mystery bike rider is none other than actress Son Ye Jin, the female lead of the hit K-drama Crash Landing on You—and for good reason.


First, the video ends with the word, “SOON,” with everything but the third “O” highlighted in a lighter color, alluding to “Son.” Can that be any more strikingly obvious?

Unless that wasn’t enough for you to go by, last July 18, Son Ye Jin herself posted a random video of her hopping on a badass motorcycle that looks exactly like the one in Smart’s teaser. And, the two disc-like infrastructures in the back are also the exact ones in Smart’s video.

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Ye Jin’s video also featured her wearing a white leather moto jacket and black boots, and if you just look closely, you’ll see that the mysterious rider in Smart’s video is also clad in white and a pair of boots. (As fashion girls, we pay close attention to detail.)


The news comes two months after it was revealed that Hyun Bin, Son Ye Jin’s co-star in Crash Landing on You, is the new face of Smart Communications. He has been promoting the tagline, "Smart Ako." If Son Ye Jin really is the brand’s newest endorser, she’ll be headlining Smart Signature, their premium postpaid line.

The company has been posting a ton of kilig-inducing videos featuring Hyun Bin that have served as fodder for K-drama fans everywhere. Well, if all these telltale signs turn out to be true, it looks like Manila’s K-obsessed have more reasons to be excited.

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