Here's Everything That Happened Inside the Preview Ball 2025

Preview’s 30th anniversary transformed the ballroom into an homage to homegrown style.

Published on Sep 4, 2025

The Marriott Grand Ballroom at Newport World Resorts was buzzing on September 2 as Preview celebrated 30 years of Filipino creativity and style at the Preview Ball 2025. With the theme “homegrown,” guests arrived in looks that reimagined Philippine culture through modern flair, turning the ballroom into a showcase of individuality and local ingenuity.

From interactive booths to live performances and star-studded awards, the night was full of surprises—and here’s how it all went down.

Preview Ball 2025 Highlights

The night kicked off with Preview 30 Icon Tim Yap greeting guests in his signature charm. From celebrities to creatives, everyone arriving in their most artistic “homegrown” ensembles got a warm welcome and a quick chat from the Filipino fashion powerhouse himself.

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PHOTOS: John Eguia, Pau Guevarra

Guests explored a series of brand experiences before the program began: the Toyota Camry booth, where photos with the car came with printed keepsakes and a wine toast; and exclusive POND’S x Ha.Mu bags for the first 200 guests.

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PHOTOS: POV Pixels

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PHOTO: Mark Alvarez.

The look and feel of the Ball was brought to life by Moss Design Studio, led by Cyndi Fernandez-Beltran. The social areas featured greenery, woven textures, and illuminated panels that drew from local landscapes.

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PHOTOS: Pau Guevarra, Mark Alvarez

Dove offered two interactive stops—the Derma Scalp slow-motion Glambot, which highlighted striking hair moments, and the Dove Skin Portraits, which let attendees pose against holographic backdrops inspired by the brand’s shower variants.

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PHOTOS: John Eguia

Situated in the pre-function area, the Preview Café was draped in muted tones and served coffee, mocktails, and Manila Craft cocktails, giving guests a spot to gather and ease into the evening.

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PHOTOS: Pau Guevarra, Paul Vincent Paredes II, John Eguia

In a discreet corner, Mayad Studios and Rocket Sets revived the “secret” photobooth, where an LED wall of nature scenes and earthy details paid tribute to Filipino roots. “It’s a mix of nature and technology,” said Rocket Sets’ Migo Alomajan, noting how the setup reflected the “homegrown” theme by honoring the past while embracing the future. Mayad Studios co-founder Alvin Paver described it as “showcasing [local creatives’] artistry at its finest,” adding, “Guests embodied a sense of native elegance, and it was an honor to capture those moments at Preview’s secret photobooth.”

PHOTO: Mayad Studios

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PHOTO: Mayad Studios

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PHOTO: Mayad Studios

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PHOTO: Mayad Studios

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PHOTO: Mayad Studios

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Inside the ballroom, layers of fabric and foliage carried the “homegrown” theme through the night, evoking ties to the land in a modern setting.

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PHOTOS: Pau Guevarra

Preview editor-in-chief Marj Ramos-Clemente opened the night's program with a speech dedicated to the creatives and collaborators who have been part of the publication’s story. “Tonight is not just our party—it’s yours, too,” she said, before leading into the reveal of the September cover, the Best Filipino Fashion Designers 2025, the Best Dressed List, the Style Icon honoree, and the special commemorative book, Preview Vol. 1. “This book is a gift to anyone who has ever loved Preview at any point in its 30-year existence,” she explained. “It was made for every single one of us in this ballroom—those who grew up with Preview, began their careers with Preview, and have continued to support Preview all these years.”

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PHOTO: Pau Gueverra.

The live program featured performances by Anima Tierra, whose rendition of the T’boli folk song “Koyu No Te Bulul” opened the evening, and Fifth Wall, the multidisciplinary platform founded by Preview Creative 25 2023 honoree Madge Reyes, which presented a contemporary dance piece.

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PHOTOS: Mark Alvarez, Pau Guevarra

Anne Curtis, Preview’s most featured cover muse, went onstage as the much-awaited September 2025 cover was unveiled, shot by Preview 30 Icon BJ Pascual. Inspired by Philippine culture and landscapes, the visual reimagined her as Maganda to Bomba Ding’s Malakas—a striking nod to the creation myth. The cover, which also graces Preview Vol. 1, wasn’t just another record-breaking milestone; it also marked Anne’s two-decade journey with Preview and her lasting imprint on Filipino fashion.

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PHOTO: Mark Alvarez.

Honors for this year's Best Filipino Fashion Designers went to Axel Que, Antonina, Jaggy Glarino, Renz Reyes, and Kelvin Morales, with PMAP models wearing designs previously seen on Anne Curtis. Each designer received a plaque and a P100,000 grant.

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PHOTO: Mark Alvarez.

PHOTO: Mark Alvarez

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PHOTO: Pau Guevarra

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PHOTO: Pau Guevarra

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PHOTO: Pau Guevarra

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PHOTO: Mark Alvarez

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The Cream Silk Standout Queen of the Night award followed, recognizing athlete and content creator Bethany Talbot, who best represented the evening’s spirit.

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PHOTO: Pau Gueverra.

This year’s Best Dressed honorees—Jasmine Curtis-Smith, Michelle Dee, John Lozano, Enchong Dee, Cyndi Fernandez-Beltran, Dom Canlas, Versex, Shar Cabigas, Brent Manalo, and Maja Salvador—took the stage to be recognized for their distinct personal styles that show how Filipino style continues to evolve.

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PHOTO: Mark Alvarez.

PHOTO: Pau Guevarra

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PHOTO: Pau Guevarra

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PHOTO: Pau Guevarra

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PHOTO: Pau Guevarra

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PHOTO: Pau Guevarra

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PHOTO: Pau Guevarra

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PHOTO: Pau Guevarra

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PHOTO: Pau Guevarra

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PHOTO: Pau Guevarra

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PHOTO: Pau Guevarra

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The spotlight then turned to Pia Wurtzbach Jauncey, who was named Style Icon 2025. Summit Media COO Howard Go presented the award, highlighting her continued impact on fashion both locally and internationally.

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PHOTO: Pau Gueverra.

Summit Media president Lisa Gokongwei-Cheng closed the night with a look back on Preview’s beginnings. “We started in a windowless and fly-infested basement, and yet, Preview defined the quality of every print title Summit would launch,” she shared, while also thanking her sister and co-founder Robina Pe, as well as the magazine’s first creative director Raymond Lontok. She took a moment to recognize the Preview 30 Icons present in the room before ending on a heartfelt note of gratitude.

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PHOTO: Mark Alvarez.

“Thank you to every Preview girl and Preview gay. More than anyone, this is for you. To 30 years of Preview. To 30 years of Summit. To the next 30 years—bolder, braver, and even more beautiful. Cheers!” With those words, she invited the Preview team onstage, and together they raised a toast that capped the milestone evening.

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PHOTO: Mark Alvarez.

The celebration continued with an after-party soundtracked by DJ Xtina Superstar, with Penshoppe keeping the energy at its peak. Manila Craft provided cocktails, while the Take Me Home Wall sent guests home with curated treats from Dove, Dove Derma Scalp, POND’S, Cream Silk, Penshoppe, and GCash—closing the night with a reminder of the partnerships and creativity that powered Preview’s 30th year.

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PHOTO: Troy Ang.

PHOTO: Troy Ang

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PHOTO: Troy Ang

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PHOTO: Troy Ang

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PHOTO: Troy Ang

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PHOTO: Troy Ang

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WATCH:

Preview Ball 2025 Highlights

The Preview Ball 2025 is co-presented by Cream Silk and Dove Hair Derma Scalp with major sponsors Dove Skin Cleansing, Penshoppe, Pond’s Skin Institute, and Toyota. Special thanks to PlayTime, Bulgari, and GCash.

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Kat is Preview's Lifestyle Editor, explorer, and occasional rhymer. When not globe-trotting, she's over her computer, writing her next big novel.