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Here's Everything You Might Have Missed at the Preview 25 House Party

Check out all the cool things that happened during this massive online celebration.
Here's Everything You Might Have Missed at the Preview 25 House Party
IMAGE INSTAGRAM/vivoree, INSTAGRAM/inigopascual
Check out all the cool things that happened during this massive online celebration.

The year 2020 has been one hell of a ride so far, to say the least. With a global pandemic on the loose and keeping everyone sequestered in their homes, Preview’s original plans for its 25th anniversary celebration had to suffer a momentary pause. Luckily, as the whole world learned to transition into digital spaces, we still found the opportunity to commemorate this significant milestone for the brand, albeit with an online gathering instead.

We dubbed it the Preview @ 25 House Party as we invited readers, celebrities, and industry collaborators to celebrate with us from their homes. We did our best to bring the fun and enjoyable elements of our on-ground parties to the virtual space like a red carpet, aesthetic fashion and beauty shoots, interactions with some of our fave celebrities and influencers, and a lot of outfit-watching. And for those who weren't able to register in time to access the online venue, the entire program was livestreamed on Kumu (follow us @preview.ph!) with host Carla Cab.

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Here's everything you might have missed from the event:

1. Almost 3,000 guests registered to join us at the Preview @25 House Party.

Suffice to say, this was the largest party we've ever thrown, at least if the guest list is anything to go by. On-ground event spaces have their limitations, but a digital party allowed us to invite more and more people to join the celebration.

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Our virtual event space on livehive.ph was dressed up as an outdoor fair where you could compete with other guests for the top spot in fun games like the Icon Hunt, or take an instant cover photo (complete with Preview frames) at the Preview x TRESemmé photobooth. And when the clock struck 2:00 p.m., everyone was signalled to go to the stage to watch the main program.

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2. Celebs showed off their OOTDs by Philippine designers and brands.

It’s not a Preview party without everyone decked in their best outfits. We asked guests to wear their favorite pieces from a local brand or designer as a way to uplift and celebrate the local fashion industry. In particular, celebs like Jasmine Curtis-Smith, Ariella Arida, Kris Bernal and Dr. Vicki Belo took to the main stage to show off their chosen ensemble for the afternoon, highlighting the talent of Filipino creatives.

PHOTO BY instagram/krisbernal
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PHOTO BY instagram/jascurtissmith

3. There were virtual fashion shoots, too! 

Beautiful fashion images have always been key to Preview's content. But how exactly do the shoots for these photos continue in the digital era without having to leave home?

Online party-goers were treated to a behind-the-scenes look at the workings of a virtual fashion shoot. Celebs such as Vivoree Esclito, Ian Pangilinan, Inigo Pascual, and more posed for photos taken by Shaira Luna herself. It was fun to watch the stylish photographer direct her subjects for their unique portraits remotely. 

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Vivoree taking her portait with photographer Shaira Luna in the fashion shoot room.
PHOTO BY Preview.ph
Iñigo Pascual shows off his cool outfit for the Preview House party.
PHOTO BY INSTAGRAM/inigopascual
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Ian Pangilinan poses for the Preview House Party.
PHOTO BY Shaira lUNa

4. Our selfie-ready guests also enjoyed a virtual beauty shoot presented by Ever Bilena!

Of course, where there’s a fashion shoot room, there’s also a beauty room. Select guests such as beauty queen Nicole Cordoves, actresses Sofia Pablo and Therese Malvar, and even members of the Preview Clique were invited to a special virtual photo session with photographer Erwin Canlas, who has also developed his own style of capturing photos over a video call.

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A behind-the-scenes look at the virtual beauty shoot with Nicole Cordoves.
PHOTO BY Preview.ph
Therese Malvar for the Preview House Party.
PHOTO BY INSTAGRAM/theresemalvar
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5. Guests also took souvenir photos at the Preview Photo Studio presented by TRESemmè.

Separate from the all the festivities, registered guests also got the chance to snap a souvenir photo the Preview way with a special photo studio. Around 300 laid out photos from this shoot were posted in an album on our Facebook page for everyone to get a copy of their pics. Check out some of the photos some of our readers also posted below!

PHOTO BY Preview.ph
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PHOTO BY Preview.ph

6. But wait, we also had a Red Carpet photo room!

It may not have been a red-carpet photo-op in the traditional sense, but we were still able ask a number of celebrity guests to come in for a scheduled photo call. The solo-framed portrait was given a Preview @ 25 House Party frame and cool colored lens flare for a stylish effect. Something you can try for your own virtual get-together snapshots.

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Nicole Cordoves wore some of our favorite Preview House Party trends in this look.
Sofia Pablo found the perfect spot in her house for this stunning OOTD.
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7. Let's not forget about our ultimate Pose-Off Challenge!

To keep the party alive and kicking we incorporated a fun set of games during the main program. Most memorable of which was the pose-off challenge with Katarina Rodriguez, and the Preview Clique’s Yma Cuerva and Mia Franz-Gelicka, while Dr. Vicki Belo and Preview’s Editor-in-Chief Isha Valles acted as the main judges. The activity was both fun and funny with contestants getting extra quirky and creative about posing for the themes Pandemic PSA, My Quarantine Hobby, and My 2020 Mood.

My Quarantine Hobby, Yma vs. Katarina.
PHOTO BY Preview.ph
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Pandemic PSA, Yma vs. Mia
PHOTO BY Preview.ph
Dr. Belo and Preview EIC Isha Valles judging the Pose-Off Challenge.
PHOTO BY Preview.ph
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8. We also had a Hairstyling Challenge!

Another game that tested the beauty skills of some of the members of the Preview Clique—Kaila ConcepcionPatricia Gapay, and Reins Mika Militante—was the hairstyling challenge! We definitely had a lot of fun watching our contestants do up their hair according to the given peg, all while using a Dyson Supersonic hairdryer! The audience was asked to vote for their favorite look by liking the hair styling post of one of the three participants that we posted in the Preview Instagram. FYI, Kaila was deemed the winner of the challenge!

PHOTO BY Kaila showing off her winning look for the challenge
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9. Naturally, it wouldn't be a Preview event without an Outfit Styling Challenge.

Of course, what's a Preview party game without a fashion styling challenge? In partnership with adidas, three members of the Preview Clique, namely Teta Melo, Dan Soliman, and Yasmeen Al-Fardy, were tasked to show how they wear their own pairs of adidas sneakers! Suffice to say, all of the girls rocked their looks in their own unique ways!

As with the previous challenge, the audience got to vote for their favorite by liking the videos posted on the Preview Instagram. Teta emerged as the victor for this game.

Preview Clique member Teta Melo acing the sneaker styling challenge.
PHOTO Courtesy of Teta Melo
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10. Finally, we also had a Trivia Game.

In honor of Preview's 25th anniversary we tested a few of our guests on their digital knowledge when it comes to all things Preview and Smart Signature. Some of the questions meant knowing the exact year when Preview's website was first launched, as well as the website's original name. Questions fielded by our minor sponsor, Smart Signature, were also thrown in to up the ante such as a run down of the telecom's newest services geared towards making one's digital life easy and their newest Korean celebrity ambassadors.

Think you can ace this game on your own?

PHOTO BY Preview.ph
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11. Fun fact: Some of our VIP guests also got a Preview Care Package!

Select VIP guests also received a care package from Preview in collaboration with our sponsors and event partners! The goodies they received included products from TRESemmé, Ever Bilena, and Dove, a bottle of wine from La Tia Manilenya, and a grazing box courtesy of By Madam Rose.

PHOTO BY INSTAGRAM/glaizaredux
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12. Even our Media Lounge was kept busy during the event.

While the rest of the festivities were ongoing, several celebs met with invited press for interviews in the media lounge. Among those who participated were Glaiza de Castro, Vivoree Esclito, Ian Pangilinan, Katarina Rodriguez, Dimples Romana and her daughter Callie, Myrtle Sarrosa, Kris Bernal, Thea Tolentino, Ches Cabrera, Iñigo Pascual, and Bella Racelis. (You can find out a bit of what we talked about by watching their individual interview sessions.)

Glaiza De Castro chatting with press in the media lounge.
PHOTO BY Preview.ph
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Iñigo Pascual answering questions in the media lounge.
PHOTO BY Preview.ph

Can't get enought? Watch the video below and read on to discover all the cool things that transpired at Preview's first virtual party—from virtual interviews with celebrities, to playing games the Preview way!

The Preview @ 25 House Party is brought to you by major sponsors TRESemmé and Ever Bilena; and minor sponsors, Smart Signature and adidas. Special thanks to our sampling sponsors Dove 1 Minute Amino Restore Serum Conditioner and Dove Bar, and event partners La Tia Manilenya and By Madam Rose.

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