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It's Official: Park Seo Joon Is Smart Communications' Newest Endorser

It's Official: Park Seo Joon Is Smart Communications' Newest Endorser
IMAGE Whats Wrong With Secretary Kim/TVN

K-drama fans, hold on to your hearts because we’ve got some big news coming your way! Two days after teasing their newest ambassador, Smart Communications finally confirmed Korean heartthrob Park Seo Joon as their latest official endorser!

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The Itaewon Class actor joins the Smart family fresh off the heels of his fellow Hallyu stars Hyun Bin and Son Ye Jin who both inked a one-year contract with the telecommunications company a few months ago.


In a media preview this afternoon, Smart revealed that Seo Joon will be championing their Giga K-Video intiative in partnership with Asian streaming platform Viu, and in line with the telecom's K-Life series.

In a TVC shown to the press, a handsome, suit-clad Seo Joon can be seen consoling a young woman who just went through a tough breakup with the words "'K lang yan." And yes, we all swooned when he spoke near-perfect Filipino. He then goes to cheer her up with unlimited K-drama viewing via Smart and Viu's new offering. “Basta may Smart Giga, K-video every day,” he says at the end with a charming smile and a swoon-worthy wink. 

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In case you were wondering, yes, much like Hyun Bin and Ye Jin, Seo Joon is also contracted to visit the country once the current pandemic eases up. When asked about his reaction to the immense love he's been receiving from Filipino fans, Seo Joon responded, “It was surprising because I don’t take on a project expecting love and popularity. I’m also fascinated by how different our languages are…It still doesn’t feel real. It’s also amusing but I’m also grateful.”

Fun fact: Seo Joon is well aware of Smart's ongoing partnership with Hyun Bin and Son Ye Jin. According to Smart executives present during the media event, he's proud and happy to be part of their line-up of Korean endorsers. His one request? For the commercials to play up his fun and romantic persona, as opposed to the corporate looks of the brand's past TVCs. So cute!


Smart's Giga K-Video 99 gives customers a premium subscription to Viu, complete with no ads, unlimited skips, access to the latest K-dramas, and 1gb of Viu and YouTube every day for seven days.

For more information, visit Smart's official Facebook page.

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