Diane Primo's aesthetic furniture business started with an experiment. One day, she asked her sister (who's an architect) for some materials that she can turn into furniture she designed herself. Since then, her quaint ideas for a picture-perfect home have become a real business called Yanna's Home, where she offers her round mirrors, ladder towel holders, and more. Equipped with her innate talent for home interior, Diane (a.k.a Yanna) created her first furniture collection designed to turn your home into a Pinterest-worthy space.
Below, we talk to Yanna herself as she tells us the story of her furniture business and love for home decors.
What is the concept behind by Yanna's Home?
"Yanna’s Home is a handcrafted furniture store dedicated to inspiring customers with our ideal lifestyle. We make use of locally sourced materials and create interiors that are warm, liveable, and never go out of style. We accept customized products that will best fit our customers’ space."
Please describe your overall aesthetic.
"We are very much inspired by interiors that are modern and minimal with soft tones. Earth or desert colors that help give the space harmony and nurture our well-being."
What kind of materials do you use in producing your items? Where and how do you manufacture the pieces?
"A combination of solid wood, plywood, tubular, mirror, angle bar, flat bars, etc. We have a partner contractor and we manufacture our products in our home garage in Quezon City."
What made you decide to pursue these materials and production route?
"I’ve always liked looking at pictures of interiors and redecorating my room at times. My older sister, being an architect, gave me an opportunity to break into this business.
"These materials are naturally colored in the soft and natural tones we wanted to portray in our products. They’re also the easiest materials we can customize and produce in our garage. It is ideal for our beginner business model."
How did you start your business and who are its founders? Could you tell us something about yourselves?
"I’ve seen my older sister and her team make some furniture for her clients, and so I told her about wanting to make a few pieces myself to try and sell them in social media. It remained an idea until one day I was struggling with day to day expenses. I work as a behavior therapist for special children in the day and get paid on a commission basis. I had a few sidelines but I wanted to start something that also allows me to be creative and make use of my love for home decor.
"We released our first piece, the Malaya Gold Grid last month, October 13. Since then the collection has grown to include a variety of different home and retail interiors. I couldn’t have done any of this if it weren’t for my sister, Ate Enid. Our partner contractor and our our small but hardworking team. And of course, our parents for the support they give us by allowing us to use their garage (in the mean time) and their advice about our business."
What are your brand's greatest strengths? What sets you apart from other stores?
"Maybe the shop’s ability to accept customized furniture and how easy it is to order. You can either choose from our catalogue or explain what design you have in mind. Once you place your order, our small team will carefully make your product and get it delivered to you for free, if you reside in Manila. We even offer our pieces at a reasonable price. "
What about its weaknesses? How are you able to overcome these?
"Right now, we do this as a sideline. Our team has other commitments during the week so production usually runs during weekends. Therefore, we cannot rush orders. Our current lead time is 5-12 days. We are able to overcome this by maximizing time, preparing everything we need before the weekend and informing our clients ahead of time in case of unforeseen delays."
Where do you see your brand in the coming years? What should we expect from your brand in the future?
"In the future, I’ve been thinking about hosting Airbnbs that are furnished with creations from Yanna’s Home. This will serve as our showrooms as well. We would also love it if in the near future we could have our own space, and not just our garage. Lastly, we dream of extending our products and to one day become a lifestyle retail store."
Shop Yanna's Home here.