Maybe a big idea struck you now that there’s more time to ponder at home. Or perhaps current events have led you to consider a career change. Whatever your motivation may be, starting a business can be as daunting as it is exciting. That’s why it’s especially helpful to learn from those who haven’t just successfully done it, but also continue to grow their companies.
One person to turn to is Rissa Mananquil-Trillo. The top model turned entrepreneur co-founded local skin-caring makeup brand Happy Skin in 2013 and has helped to grow the product line and outlets to reach more customers. She authored a book titled Read My Lips: How to Build a World-Class Homegrown Brand, wherein she tells it like it is, both the challenges and roads to triumph. Consider it a very real and helpful guide to setting up a business and making it grow. After all, that big idea is just the start of many other things to tackle.
Here are a few reasons why you should pick up Read My Lips: How to Build a World-Class Homegrown Brand by Rissa Mananquil-Trillo:
In the book she answers the questions you already have looming in your head.
Rissa literally wrote the book around questions about business that she fielded from her followers on Instagram. “If I could share my thoughts on anything about beauty or business, what would you ask?” was what she posted, and she received over 100 responses. You’ll find different sections anchored on quotes like “What drove you to start your own makeup brand? Did you think the beauty market was saturated?” and “If funds are limited, what would you prioritize in order to run the business effectively?” Going through each page is like having your list of questions answered one by one.
She makes the ins and outs of business easier to digest.
The truth is, there are so many books about business and entrepreneurship to choose from, and truly, it always helps to read up and do as much research as you can. The reason why Read My Lips deserves a spot in your reading list is because the manner in which Rissa has written it has made the process both relatable and easier to process. She explains oft hifalutin business jargon by narrating her experiences, as well as with clever (and cute) infographics. It’s informative without being intimidating.
You can learn from other key business leaders, too!
In a chapter titled “MBA in a minute,” Rissa has interviewed the business leaders of some of the country’s top companies. In essence, she’s giving you access to key learnings from these generally hard to access bigwigs. Among the 20 included in the book are Lance Gokongwei and Robina Gokongwei-Pe of the JG Summit Group, Fernando Zobel de Ayala of Ayala Corporation, SM’s Tessie Sy-Coson, and even Socorro Ramos of National Book Store.
It’s more than just a book about business.
The questions she received were a mix of those about business, fashion and beauty, motherhood and life, and even taking an MBA—a variety of topics that are not at all random as they factored into her journey as an entrepreneur. She goes beyond discussing the basics of business and also tackles values you should hold dear, and even an outlook to take. A lot of the lessons she imparted can be applied to life in general, whether in your profession or even your personal life.
Read My Lips is available for P450 at the Manila International Online Bookfair