It's official—Selena Gomez is coming out with her own beauty brand! The singer-actress took to Instagram live to make the special announcement, introducing Rare Beauty in her own words.
In the live stream, Selena reveals that she's been working on the project for two years, and the products will be sold exclusively in Sephora and on RareBeauty.com in the next few months. "[Rare Beauty is] not just a brand. It's going to be a lifestyle," she said. "I want girls and boys and men and women to feel comfortable. It's meant to be enjoyed, it's very special. We are not meant to look like everybody else, we're meant to look like ourselves," she said.
A video teaser is now up on the brand's Instagram, revealing more about its philosophy and a sneak peek of its products. "Being rare is about being comfortable. I've stopped trying to be perfect. I just want to be me," Selena says in the video.
From the looks of it, we should be expecting a makeup range from Rare Beauty for its first drop. While the exact launch date has yet to be announced, they did promise that the launch will happen this summer!
What kind of products do you want to see from Rare Beauty?
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