How Patrick Starrr Made the Case for Inclusivity in Creating One/Size Beauty

In 2017, Patrick announced that he was chosen by MAC Cosmetics as their key artist collaborator. He released a 12-piece collection under the brand. It was a full-circle moment—in case you didn't know, before becoming a full-time creator, he was actually a MAC artist for weddings and live demonstrations!

Patrick told the Philippine Entertainment Portal (PEP) in 2021 that the thought of creating his own brand crossed his mind after the said collaboration. Having celebrities like Kris Aquino, Kim Kardashian, Tyra Banks, and Paris Hilton reach out to him about wanting to try his products certainly ignited a spark.

From being a respected YouTuber to having global personalities like Pia Wurtzbach, Katy Perry, and more grace his makeup chair, Patrick added “founder” to his glamorous list of achievements. One/Size was established in 2020.

The initial launch didn’t go as planned, as the worldwide pandemic hit shortly after. With this, he had to pivot to creating a team and building the brand virtually. Surely, his years of presence and experience in the digital world provided an edge.

“I wanted to develop a makeup brand that combines function with fashion, [through] essential, everyday products that are elevated and fun for anyone to use, from beginners to professionals,” Patrick tells Glossy in a 2022 interview. “I wanted to create a brand where everyone, regardless of who you are or what you look like, feels welcome and celebrated for their individuality and expression.”

Patrick set out on a mission to break the chain that has been holding people like him back. That mission had been established from the very moment he pressed “record” for his first YouTube video. The name One/Size occurred to the 36-year-old naturally, tracing all the way back to 2016.

He told PEP that he was shopping for clothes and “nothing could fit me in the store.” At that moment, the experience led him to say, “I can’t buy anything in here. But I can buy make-up because makeup is a one-size-fits-all,” and it clicked.

“I trademarked that tagline in 2016 and I didn't know what I was gonna do with it." Four years later, and it was the final piece of the puzzle as Patrick geared up for his beauty brand’s launch.

Today, One/Size takes pride in amplifying the voices of every person in the beauty community. As explained on their official website, “This is for all the curvy women, skinny boys, drag queens, thick guys, girly girls, beauties with disabilities, gender nonconforming icons, runway models, and makeup lovers,” making One/Size “a beauty brand for every brand of beauty.”

Patrick has always been committed to his cause. In fact, he earned an esthetician license “to ensure all products would work,” even for sensitive skin like his. With this, their innovative formulas are all backed by science and designed to meet various needs.

Secure the Sweat is an aluminum-free primer that controls oil and shine for up to 12 hours. To keep it skin-friendly, it primarily utilizes plant-based ingredients to absorb sweat and excess oil, preserving your makeup while providing a smooth and matte finish.

Yes, the famous On ‘Til Dawn Setting Spray is what Beyonce used throughout her Renaissance tour, and that’s why her glam stayed locked in place no matter how hard she sang and danced her heart out. With up to 16 hours of hold, this setting spray diminishes the need for touch-ups. Loved for being waterproof and transfer-proof, it is also recommended by professional makeup artists in the Philippines.

For an instantly blurred texture and brightened complexion, add the Ultimate Blurring Setting Powder to your makeup kit. It claims to have a 24-hour shine control. Its soft-focus finish will keep you photo-ready any time of the day, too.

The Cheek Clapper houses monochromatic blush trios in versatile textures. There’s “Flex Cream” for underpainting and overpainting, “Full Impact Matte” for blurring and building intensity, and “Hyper Sheen” for ending with a glowy, seamless finish.

Combining the silky application of a liquid liner with the smudgy texture of kohl is the Point Made Gel Eyeliner. One swipe is all you need for effortless yet bold lines, with just the right amount of blendability if you want to smoke it out. Once it dries, trust that it won’t bleed, smudge, or fade.