Beauty

The Renaissance of the Messy Girl

In this Preview beauty editorial, the "Messy Girl" emerges as a protest against lifeless perfection—embracing lived-in eyeliner, smudged lipstick, and the unapologetic reality of being human.

Kyla Villena

by Kyla Villena

Published on Feb 23, 2026

There is more to beauty than what meets the eye. The "Clean Girl," for instance, has been embraced by enthusiasts around the world—not merely as a trend, but as a lifestyle.

Her skin is dewy, her hair polished. She pares her makeup routine down to only what is essential. Dainty jewelry is rarely skipped, even when she’s only heading to the gym or the Pilates studio. There are no creases on her shirt, no accidental drops of water from the insulated tumbler she always has in hand.

Look closely at the aesthetic, and you’ll be brought back to the moment it rose to prominence: after the pandemic. Global studies revealed that weekly makeup usage fell by 28% in its aftermath. The focus shifted toward fewer beauty products—so long as they could be applied quickly and last throughout the day—mirroring the simpler, more intentional lifestyles people aspired to adopt. The clean look became the visual shorthand for self-care.


So if beauty reflects the way one lives, why would anyone aspire to be a Messy Girl?

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Who Is the Messy Girl?

Somewhere, a girl steps outside for a breath of fresh air and sinks into the first chair she can find. It has been a night of flickering lights and music loud enough to make the floor vibrate.

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ON PAIGE: Volare Jacket, P52,000, LWRNBRT. Slip dress [archival], ZIV REI ALEXI. Photo: Rojan Maguyon

She notices that her makeup looks nothing like it did when she first left the house. It has blurred and run with the sweat she gathered from hours on the dance floor, where she stayed and swayed until God knows when—until morning, apparently. But that’s okay. She had a great time anyway.

Say hello to the Messy Girl.

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Photo: Rojan Maguyon

And elsewhere, another girl moves to the sharp rhythm of her heels against tiled floors. She weaves through cubicles until she reaches her desk. Coffee in one hand, a work bag—too small for everything she carries—in the other.

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Photo: Rojan Maguyon

She sets everything down on the table, pulls her hair up, and gets straight to work. Her eyeshadow has smudged and her lipstick has faded, but she doesn’t care—she has things to do. She, too, is a Messy Girl.

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ON PAIGE: Earrings and rings, GOLDEN MONSTERA, goldenmonstera.com. Photo: Rojan Maguyon

Beauty lies in looking beyond what is merely pretty and polished, and embracing authenticity without the restraint of societal expectations. A smudged makeup look or a disordered room may not always be Instagram-worthy, but they are real—and that alone makes them worth accepting.

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ON PAIGE: Moto Jacket, P41,000, LWRNBRT. Ball skirt [runway], NERIC BELTRAN. Photo: Rojan Maguyon

The look can be interpreted in countless ways, shaped by what resonates most with the individual. It might take the form of smudged eyeliner, clumpy mascara, or glitter lingering where it shouldn’t be. Perhaps it’s hair that has been lived in long enough to need a treatment or two. Or maybe it's a coat worn backwards, or a skirt left unironed.

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ON PAIGE: Coat, custom, ZIV REI ALEXI. Tattoo Knit T-Shirt, P8,000, LWRNBRT. Glitter knit pants [runway], NERIC BELTRAN. Photo: Rojan Maguyon

Contrary to what it may seem, the Messy Girl is not the antithesis of the Clean Girl.

They are not simply two sides of the same coin, nor is one inherently better than the other. While they may look different and hold contrasting ideas of beauty, both are expressions of the lives they genuinely want to live—and in that sense, they are more alike than they appear.

Being a Messy Girl in the Age of AI

The Messy Girl emerges at a time when Artificial Intelligence (AI) has become, quite simply, inescapable.


Data reports that the number of users on standalone AI platforms has reached the hundreds of millions. Type a question—like “Why do people use AI?”—into your search engine, and an AI-generated overview appears instantly, promising greater productivity and solutions delivered “faster than humanly possible.” It has embedded itself into the systems we rely on, quietly permeating daily life—even when we don’t consciously seek it out.

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ON PAIGE: Earrings [unreleased], NUA, wear-nua.com. Photo: Rojan Maguyon

As AI continues to evolve in ways that mimic human thinking, the parallels become harder to ignore. Both humans and technology can process information, and both are drawn to convenience—but neither is guaranteed depth.

Sincerity, after all, is not something you can program.

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ON PAIGE: La Chemise Bicolor button up, P4899. Necktie, REPARER, Instargam/reparerstudio. Slip dress [archival], ZIV REI ALEXI. Photo: Rojan Maguyon
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Photo: Rojan Maguyon

The Messy Girl is an embodiment of human expression, thriving on disruption rather than pattern recognition. She sees her flaws as essential to fully knowing and understanding who she is, and so she doesn’t bother hiding them. But an AI overview won’t tell you that.


When what is lifeless is flawless, messiness becomes an art that no technology can generate. The Messy Girl lives for the sake of living, going beyond mere existence by spending her time as she chooses, regardless of how it makes her look.

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Photo: Rojan Maguyon

There is no AI platform that can truly replicate the way we see beauty in a lipstick-stained glass or in nail polish chipped from working on so many things. It cannot teach us how to love chaos as much as we love control, allowing ourselves to take breaks from suffocating structures. It does not have the capacity to dream, to live, to just be.

The Messy Girl lives less according to the algorithm, and more based on what she’s currently feeling or how much she has on her plate. You won’t always see her on the computer screen, but you will see her in the office, down the street, or in the diner even when it’s too late for dinner and too early for breakfast.

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Photo: Rojan Maguyon

You might even find her first thing in the morning when you look into the mirror, or last thing before bed when the world has turned quiet enough to hear the thoughts in your head. Wherever she is—whoever she is—you’ll see her wearing her heart on her sleeve, beneath the creases of her favorite top.

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ON PAIGE: Daba earrings, P3990, GOLDEN MONSTERA, goldenmonstera.com. Matte Silver Open Ring (medium), P1250. Matte Silver Open Ring (large), P1550, NUA, wear-nua.com. Photo: Rojan Maguyon

Produced and Styled by the Preview Team

Editor-in-Chief: Marj Ramos-Clemente

Managing Editor: Reg Rodriguez

Assoc. Creative Director: Jana Jodloman

Producers: Kyla Villena and Paulina Singh

Photographed by
Rojan Maguyon. Art direction by Jana Jodloman. Video direction by Bea Panganiban, shot by Teddy Garcia Jr., edited by Bea Panganiban. Styled by Paulina Singh, assisted by Kevin Paguntalan. Beauty direction by Kyla Villena. Makeup by Slo Lopez for ISSY. Hair by Carlo Roblico for ISSY. Story by Kyla Villena. Model: Paige Perrine. Photographer’s assistant: Xavier Mallari. Shoot assistants: Kevin Paguntalan, Almarc Rico, Gerry Oribeda Jr..

Kyla Villena

Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.

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