This just in from South Korea: Kim Soo Hyun is the newest face of K-beauty brand COSRX!
COSRX announced in late September that the Korean actor now has an exclusive contract with them and will be their global brand ambassador starting October this year.
After the actor's successful comeback with It's Okay to Not Be Okay, the brand is already anticipating this partnership to boost their sales worldwide. In fact, they project this year's sales to double that of last year's because of Kim Soo Hyun!
"COSRX is an ingredient and efficacy centered brand that prioritizes sincerity and communication with its consumers. As such, with his stellar acting credentials and genuine, trust inspiring image, Kim Soo Hyun aligns perfectly with our corporate values, making him the ideal brand ambassador," the brand writes in a media release.
As if this news isn't exciting enough, the Korean skincare brand also revealed a few more secrets: Kim Soo Hyun's first commercial for COSRX is set to be released in early November. What's more, they also mentioned that the actor is already "currently considering his next acting role!"
COSRX was founded in 2013 (around the same time Kim Soo Hyun's My Love from the Star aired in the Korea) and became popular for their acne products. It has since become one of the global representatives of K-beauty, with a total of 63 awards from publications like GQ, Teen Vogue, and SOKOGLAM. Some of their most popular products include the Acne Pimple Master Patch, C Lightning Liquid, and One Step Original Clear Pads.
Who else are excited to find out if they use the same skincare as Kim Soo Hyun? We know we are!