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One product is sold every three seconds!
K-beauty is definitely having its moment here in the Philippines. More and more Korean beauty brands are setting up shop in the country, and while we always appreciate more options and innovations, it's becoming increasingly challenging to stand out. However, when a brand
It looks so natural!
It's no secret that K-beauty's take on the "no-makeup" makeup look is different from what you'd usually see in the West. There's a stronger focus on skincare, and there's almost always some eyeliner in the mix. You might even already know the
Here's everything you need to know about this brightening skincare product.
The Korean beauty industry is famous for introducing the world to new makeup and skincare concepts—like BB creams, facial essences, and cushion compacts. Their latest skincare innovation...or should we say "skinnovation"? Tone up cream. Ever heard of it? Yes? No?If you're unsure
Discover Jelly Eugenio's secret to achieving glass skin!
Nowadays, who isn’t yet in love with K-beauty? We’ve seen the signature lewk on our favorite K-pop stars and K-drama actresses: straight brows, glass skin, and soft, gradient lips.While there are already so many online tutorials on how to get the look,
If you love the cute characters of BT21 and you're also a big K-beauty fan, then Innisfree's new collab is definitely something you NEED this July! The Korean beauty brand revealed a limited edition Super Volcanic Clay Mousse Mask, Super Volcanic Pore Clay Mask
Jelly Eugenio's first YouTube video has all the details.
Celebrity makeup artist Jelly Eugenio's skill echoes through his impressive clientele. His muses include Nadine Lustre and Catriona Gray, while he's one of the go-to's of Georgina Wilson and Isabelle Daza. We can't blame them for always going back to his makeup
The user called her K-beauty tutorial "pang maitim na Korean look."
A few weeks back, Tricia Gosingtian did a makeup tutorial inspired by K-drama actress Yoo In Na. She posted the video on her Instagram page:While many of her followers appreciated the said tutorial, there was one comment the blogger received that addressed
Nope, it's not a 10-step skincare routine.
Glass skin—or a complexion so smooth and glowy it's basically reflective—is an ideal skin condition in Korea. The term became very popular last year, so you might've come across many tutorials and guides on how to achieve it. However, no matter how
Get to know JL Crespo, the skincare savvy guy behind Instagram account @guy.skin.
"Gone are the days when only girls take care of their skin," says stylist JL Crespo—and we couldn't agree more. JL, who runs the Instagram account @guy.skin, is one of those men who are simply unapologetic about their love for beauty. While
Good news, K-beauty fans!
After its successful first launch in SM Mall of Asia, Innisfree is gearing up to welcome more Filipino K-beauty fans with a brand new store in SM Megamall. See the exact location below!The store will be opening to the public this Friday,
K-beauty has always been an awesome inspiration for easy summer beauty—the Koreans' love for vibrant hues and barely-there application are reasons enough! For an easy transitional look, here's a monochrome inspo from Tricia Gosingtian:Tricia created her entire look using only BLK Cosmetics—the brand's
Up your K-beauty game with these serums.
There are tons of serums from Korean beauty brands that are not only effective but also surprisingly wallet-friendly. If you have a specific beauty concern or issue you want to address for your skin type, check out the different options below!While skincare
Your eyeshadow palette has never looked this sinfully sweet!
Just in time for Valentine's Day, Etude House partnered with KitKat to release the KitKat Play Color Eyes Mini Eyeshadow Palette, and suffice to say, they're looking sinfully delicious. (Spoiler alert: They're not edible!)The new collab between the K-beauty cosmetic brand and
To arch or not to arch?
A list of popular K-beauty trends won't be complete without a mention of straight brows. Everyone from Korean actors to pop stars, male or female, have the same arch-less shape for that soft, youthful look. However, the famous brow shape might not
It could be your new go-to look.
Coral hues are going to be big in 2019 (Pantone has already called it) and from the looks of it, the trend will be spreading all over—Seoul, included. In fact, Korean actress Suzy Bae has already started sporting the hue on Instagram,
Start your K-beauty journey here.
If you're reading this, you're probably wondering what the hype around Korean beauty is all about and finally decided to look it up. Well, let us tell you in advance that there's a lot to learn. Our friends over in SoKor have their
A breakdown of the now-classic beat.
It may have started as a trend, but the K-beauty look is now a must in every makeup expert's arsenal as much as the usual insta-glam and "no makeup" makeup. If you haven’t hopped on the Korean makeup train yet, well, why?
Can she do a K-beauty inspired makeup look under 5 minutes?
As much as she loves to dance to K-pop, Vivoree Esclito is a fan of K-beauty, too! The young actress has a penchant for Korean-inspired makeup in particular, so when we challenged her to show us her K-beauty-inspired look, she was more than
The endless list of options makes deciding which Korean beauty products to add to your first beauty haul a little overwhelming, so here's a nifty shopping trick: Opt for products that are already tried and tested, a.k.a. those with a cult-favorite status. Since
Finally, a doable Korean skincare routine.
Koreans introduced the 10-step (sometimes even more) skincare regimen to the world. The said complex routine is apparently the secret to getting cottony-soft complexion a.k.a. "glass skin" or "honey skin" or whatever term you want to call it. However, it seems like