Filipina beauty has done its magic yet again! Another global makeup brand adds one of our very own to their roster of endorsers. Max Factor Philippines has hailed Jennylyn Mercado as their first local ambassador, making her the banner star for their newest campaign.
You x Max Factor is an empowering movement by the brand that celebrates the diversity in beauty and the different journeys of women from all over the world. With it, the brand aims to encourage to do away with unrealistic standards of beauty. And being an empowered woman herself, Jennylyn is the perfect face for the campaign.
"[Jennylyn is] beautiful inside and out, and this is because she is unburdened by the expectations of others. She lives by her own rules and leads life with such focus and gratitude," explains Anton Huang, President of Rustan Marketing Corporation.
"I feel honored, surprised, and happy to be chosen as the brand ambassador of a global makeup brand. I'm very grateful for this opportunity to share my story, serve as an inspiration, and help other women discover their most beautiful self," says the actress. "When we were younger, we were drawn to the traditional definitions and standards of beauty. But those were not realistic and unachievable. In my own journey, what I'm aspiring now is to be real. And in that sense, we must be fearless."
And that we should be! Congratulations, Jennylyn!