It Cosmetics Bye Bye Under Eye Concealer has been chosen by the Preview team as the Best Concealer product of 2019. This and 24 other products were reviewed by 25 real girls for this year's Preview Girls' Choice Awards to see if these products truly deserved their title. Ahead, makeup artist Bianca Umali gives us her thoughts on the product:
The Product: It Cosmetics Bye Bye Under Eye Concealer
What It Is
Bye Bye Under Eye Concealer is a waterproof concealer that delivers highly pigmented, long-lasting coverage that won’t crease or crack. It promises to hide away your dark circles, redness, hyperpigmentation, broken capillaries, age spots, and discoloration.
I do my skincare routine religiously, but lately I’ve been doing 20+ hours of work for shoots, so my undereyes have gotten considerably darker. I haven’t been getting the time to do my makeup properly, but I do rely on a good concealer to mask the tiredness. I want maximum coverage using only minimal product that lasts for hours.
When I do get the time do my everyday makeup properly, I start with concealer on the areas I want to brighten. I almost never use foundation anymore since I’ve been leaning more on a corrective makeup routine. I apply a concealer color that’s a shade lighter than my skin tone on my forehead, undereyes, bridge of the nose, around the mouth, and chin to correct and lift those areas. This way, my skin looks perfected without feeling heavy.
How I Used It
Prior to trying out the product, I’ve read and watched a lot of positive reviews on it, which made me have high expectations from it like promising maximum coverage with just a thin layer, doesn’t crease, and lasts for a long time.
This concealer reminded me a lot of the old packaging of the Makeup Forever Ultra HD Concealer. There’s no overpowering scent and I particularly like the consistency and texture. It’s thick but feels lightweight when blended out. Thick concealers usually hold a the pigment better, which is true in this case as well since it does give a full coverage effect. Color-wise, I find that the undertones are generally appropriate for a wide range of skin tones.
Now onto the exciting part: using the product! I dabbed a dew dots on my under eyes first then I tapped the product with my fingers. For everyday wear, I find that this is the best and quickest way to apply it without sacrificing its potential effect. I just wore my sunscreen beneath.
The concealer is very easy to use. For this trial, I didn’t powder my undereyes since it doesn’t have a sticky finish. It lasted for a good five hours without any noticeable creasing. I have combination skin, by the way!
All in all, I really like this concealer. It did deliver its promises and I will definitely recommend it to others. For the price point, it is comparable to other high end concealers. The difference is this one actually works so the money you invest on it is worth it. You only need to use so little product every time, so you end up saving money on concealer in the long run.