NEW Lounge Launches Energe Wellness Premier Fitness Club

From cold plunges to compression boots, it’s a fitness junkie’s recovery haven.

Published on Jun 11, 2025

NEW Lounge has been championing confidence and empowerment with open eyes and welcoming hands—adorned with lash extensions, nail art, and all. And as the definition of beauty constantly evolves, so does the homegrown beauty brand. From launching in 2017 and expanding to Beverly Hills in 2024, NEW Lounge has its fluttery eyes set on breathing new life into beauty.

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Photo courtesy of NEW Lounge.

Enter Energë Wellness, the newest health and wellness brand born from a partnership between NEW Lounge and J Creative Entertainment. Whether you’re an elite athlete or a casual fitness enthusiast, the premier health and social wellness club provides services that fit right into your preferences. By taking care of yourself from the inside out, beauty evolves from being part of your day to becoming a lifestyle in itself. This holistic approach to reset, recharge, and recalibrate just may be what you need in this busy, fast-paced world.

As explained by co-founder Justyn Reyes, “Energë is defined as the property transferred to a body or physical system, recognizable in the performance of work and in the form of heat and light. We are all light. We are all energy—and this philosophy is embedded in our brand ethos. It only made sense to be reflected in our name.”

Photo courtesy of NEW Lounge

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Photo courtesy of NEW Lounge

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Photo courtesy of NEW Lounge

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Photo courtesy of NEW Lounge

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Photo courtesy of NEW Lounge

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Photo courtesy of NEW Lounge

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Dedicating time and energy to recovery and longevity was emphasized by NEW Lounge founder and Energë co-founder Rachelle Bravo, saying, “This is more than a wellness service experience—this is a movement. It’s a social self-care revolution. We call it the future of holistic beauty that comes from within.”

The special launch and announcement in Los Angeles was also graced by philanthropist and entrepreneur Sheena Katz, who highlighted the transformative way being paved by both NEW Lounge and Energë Wellness. “NEW Lounge is more than beauty—it’s a sanctuary. A space where care is intentional, support is mutual, and wellness runs deep,” and on that note, “Wellness is not a luxury—it’s a necessity. Energë redefines self-care as foundational, not a reward for burnout.”

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The founders of Energë Wellness | Photo courtesy of NEW Lounge.

Staying close and true to their roots, the rollout continued in Manila as Energë Wellness powered by New Lounge supported the second anniversary of the Rockwell Run Club. Teaming up with them and with Makati Shangri-La, an exciting day of immersive experiences and recovery practices were enjoyed by fitness enthusiasts—from cold plunges that serve as a mood booster and massages that offer pain relief, to compression boot therapy that promotes blood flow and reduces soreness.

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Photos courtesy of NEW Lounge

As once shared by Energë co-founder JP Mallo, “These are the same wellness and recovery practices we turn to in our own lives—whether in LA or Manila. The global rise in wellness culture is not just a trend—it’s a necessity. We believe wellness should feel aspirational but also be accessible.”

Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.