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What Exactly Is The "E-Girl" Beauty Trend?

And here's how to recreate it, too.
What Exactly Is The "E-Girl" Beauty Trend?
And here's how to recreate it, too.

First, there were VSCO girls, then rose the Asian Baby Girls (ABG), and now, we have the E-girls. You see them on Instagram, where they flaunt their edgy makeup looks to their thousands of followers, and on TikTok, where they show off their transformations. If you're confused as to what exactly this new trend is, you're not alone. Below, we discuss everything you need to know about this new subculture:

What does E-girl mean?

According to The Cut, E-girl stands for "electronic girl." But the earliest Urban Dictionary entry from 2009 defined them to be women who are "always after the D." It was an insult thrown at any attractive "gamer girls" to belittle their presence in pre-dominantly male gaming sites and apps.

Though it had misogynistic roots, the definition of E-girl is slowly evolving to becoming what's in these days, and it credits TikTok for its surge in popularity. An E-girl in 2020 is cool, cute, never sticks to one hair color, has a nose or eyebrow piercing, revives fashion trends from the '90s, and pulls aesthetics from anime and goth cultures. They rock a hint of BDSM chic (harnesses and chokers, anyone?). The most iconic and defining feature of E-girls is their makeup look.


What is the E-girl makeup look?

The E-girl makeup looks consists of thick winged eyeliner, faux freckles, heavy drunk blush, highlighter strategically placed on the high points of the face, and peach or glossy lips. Cute little hearts or stars are also stamped on the cheeks or underneath the eyes. For those who really commit, they dye their hair in cool colors, and they accessorize with multiple snap clips. E-girls usually have a septum or eyebrow piercing.

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Where can I learn more about the E-girl makeup trend?

When it comes to new internet trends, YouTube is our best friend. It's a treasure trove of tutorials for literally any makeup look you can think of, and you best believe it has tons of E-girl makeup videos. Here are our favorites:

1. Doja Cat

Aside from TikTok, singer and songwriter Doja Cat also helped propel E-girl trend into the public's consciousness. In this video with Vogue, she walks us through her skincare regimen and E-girl makeup routine, complete with her loud pink hair and thick eyeliner.

2. Eve Fraser

If you search for "E-girl makeup" on YouTube, Eve's video is one of the first to pop up. She carefully breaks down the E-girl aesthetic, from the hair, makeup, right down to the clothes!

3. Leti Sha

If you want a local tutorial, try Leti Sha's video. She strays away from her usual glam makeup looks and transforms herself into an edgy-looking E-girl.


This story originally appeared on Cosmo.phMinor edits have been made by the editors.

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