Surprise, surprise—another member of the Kardashian Klan is getting into the beauty business, and nope, we’re not referring to Kim, Kylie, or Kendall. Officially teaming up with MAC Cosmetics, Caitlyn Jenner may just be the next one to break the internet as soon as her exclusive lipstick shade hits the brand's website.
To be sold exclusively at maccosmetics.com starting April 7, this rosy shade perfect for everyday use already has a name, and it’s called Finally Free.
"I wanted a name that I use, and which represents the community. This is who I am: Finally Free," says Caitlyn.
MAC x Caitlyn Jenner 'Finally Free' lipstick, $17, available exclusively at maccosmetics.com
Caitlyn revealed that choosing a neutral shade was important to her. "I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick," she shares. "I like a little color on my lips, not a lot during the day. And this rosy nude is the color I've gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It's very simple."
All proceeds from each purchase of the Finally Free lipstick will benefit the MAC AIDS Fund Transgender Initiative, an organization dedicated to improving transgender lives. "I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding," she explains. (So don’t worry, you won’t be making the Kardashians’ bank accounts any fatter by buying a tube.)
You know the best part? This shade of pink is perfect for daily wear, so just imagine all the looks you can create using this one lippie! Now, how about a dramatic cat eye paired with subdued lip?
Wear it with: Rebel Eyes Gel Liner, False Lashes Mascara, Clear Brow Set, Strobe Cream, Mineralize Blush in Petal Power, all from MAC Cosmetics