Every beauty junkie's love for makeup and skincare starts somewhere. And for many Filipinas, it probably began with Avon. You must have experienced the excitemenft of sifting through the pages of Avon brochures at least once in your life. Their classic scents, such as Sweet Honesty, hold plenty nostalgic memories. So when we heard that their latest fragrance called Eve Truth was finally being launched in the Philippines, we couldn’t help but feel a wave of excitement.
ICYDK, the fragrance was already released globally back in 2019. But due to the pandemic, the launch was delayed in the Philippines. FYI though, Eve Truth quickly went viral in the United States, with one bottle selling every 20 seconds back in March 2019. Now, you’re probably wondering, what is it about this scent that's worth all that buzz?
LOOK: Viral Avon Fragrance "Eve Truth" Is Finally in the Philippines
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Eve Truth has a refreshing and clean, floral-fruity scent. It was created by French master perfumer Laurent Le Guernec, who is the nose behind fragrances from brands such as Calvin Klein, Clinique, Dolce & Gabbana, Estée Lauder, Guess, and many more.
According to Avon’s Group Category Manager of Fragrance, Kariz Gabrino, the fragrance was created with an Avon-exclusive natural aura accord that can't be found in any other perfume. It has a unique blend of flowers such as Pink Freesia, Peony, and Gardenia mixed with warm Cedar Woods and Amber.
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Many beauty buffs quickly became a fan of the scent because of its sophisticated aura, comparing it to the likes of luxury perfumes sans the exorbitant price. “It’s really an aspirational beauty product without breaking the bank," said Kariz.
What made the launch even more exciting is their new ambassador, Heart Evangelista, who unveiled the scent last February 9 at Seltsam, Makati.
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With Eve Truth’s brand message of empowerment and authenticity, it made perfect sense for Heart to be the face of the new fragrance. The international style icon has always been an advocate for self-love and even shared her challenges in building self-confidence during the launch.
“It’s really important to stay true to yourself no matter what. Throughout my life and career, I’ve been told to follow rules. But life’s too short to limit yourself. So I didn’t, and it opened doors for me. There’s a power that comes with following your heart, and I’m happy that Eve Truth reminds women of just how powerful that can be,” said Heart.
Grab a bottle of Avon’s Eve Truth online at avonshop.ph, Lazada, Shopee, TikTok, or through your local Avon representative before it's sold out!
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