A'pieu is a Korean beauty brand that uses gentle ingredients to care for the skin. Their products are not intimidating, which makes them perfect for those who are just getting into K-beauty. They first opened in Landmark TriNoma in October 2019 and established their e-commerce presence on BeautyMNL and Lazada.
We're happy to report that they opened their flagship store in SM Megamall just in time for the holidays! We're excited to take home their basic-but-better products—we're big fans of uncomplicated skincare and fuss-free makeup items.
Ready to hoard? Start with this mini shopping list!
A'pieu Yogurt Real Bottle Sheet Mask
This sheet mask is soaked in yogurt extract that strengthens the skin barrier against pollution. You'll notice soft, plump skin right after using it.

A'PIEU Yogurt Real Bottle Sheet Mask, P75, SM Megamall
A'pieu Madecassoside Cream
Heal dry and damaged skin with this cica-infused cream. It also has niacinamide to brighten the complexion.

A'PIEU Madecassoside Cream, P725, SM Megamall
A'pieu Madecassoside Ampoule
This has 99.99 percent Centella Asiatica (that is as pure as a skincare product can get!) to soothe and protect inflamed sensitive skin. It comes in a watery formula that can easily be absorbed.

A'PIEU Madecassoside Ampoule, P1250, SM Megamall
A'pieu Hamamelis T-Zone Serum
This unique roll-on pore-tightening serum has a cooling effect to soothe breakouts. It can also refine pores and control excess sebum production.

A'PIEU Hamamelis T-Zone Serum, P695, SM Megamall
A'pieu Pure Block Aqua Sun Gel
This lightweight sunscreen won't clog the pores and won't feel sticky on the skin—perfect for the Philippines' humid weather.

A'PIEU Pure Block Aqua Sun Gel, P495, SM Megamall
A'pieu Juicy Pang Tint
This lip tint has a juicy, pigmented, high-shine finish. It doesn't feel sticky on the pout, and it lasts for a long time!
A'PIEU Juicy Pang Tint, P565, SM Megamall
A'pieu Juicy Pang Jelly Blusher
A creamy, mousse-type blusher that provides a natural flush on the cheeks with a smooth, powdery finish.
A'PIEU Juicy Pang Jelly Blusher, P675, SM Megamall
*This story originally appeared on Cosmo.ph. Minor edits have been made by the Preview.ph editors.
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