Uniqlo's global flagship store is set to open in Manila on October 5 this year. As part of its campaign called Our Future Is Here, headlined by Pia Wurtzbach and Atom Araullo, the Japanese retailer is introducing 10 more movers and shakers from the local scene, whom they refer to as "future heroes."
The Our Future Is Here campaign celebrates the development of our local culture and draws a parallel between the streets of Manila and Uniqlo's brand values. Through social media nominations, ten Filipinos have dubbed as Uniqlo's modern day heroes, propelling the local culture through different industries and backgrounds. Below, see the list which comprises of promising groups and individuals reinventing the scene and driving change in our beloved city.
1. Sam Lee
A film director, multimedia editor, and a passionate advocate for women's and LGBTQ+ rights.
2. Leeroy New
A contemporary artist and designer with a passion for creative collaborations tied to social and urban development.
3. Cecile Dominguez-Yujuico
An entrepreneur and NGO worker at Teach for the Philippines, who is passionate about maximizing the use of technology for social good.
4. King Puentespina (CRWN)
King is a music producer whose passion for innovative music helps push the local music scene forward.
5. Aya Fernandez
She is a student, dancer, and social entrepreneur whose passion led her to start Project Lily PH, an organization which aims to provide livelihood opportunities for persons with disabilities.
6. Jolo Marcelo
A free runner, parkour athlete, and freelance videographer whose passion for movement has pushed him to explore Manila from a different view.
7. Eloiza Fagsao
Eloiza is a student and captain of the University of the Philippines’ women’s football team with a passion to share her leadership skills to her peers.
8. Arts Serrano
Arts is an architect, and Escolta advocate and resident who is passionate about bringing to life stories through the spaces he builds.
9. Toyo Eatery
Toyo Eatery is a contemporary Filipino restaurant led by chef Jordy Navarra, whose passion for food led him and his team—comprised of May Navarra, JP Cruz, Kate Evangelista, and Steve Jotham Hansen—to champion local cuisine and transform everyday dishes into fine dining experiences.
10. The Escolta Block
Composed of artists and entrepreneurs namely Vince Africa, Reymart Cerin, Carmel Laurino, Mikki del Rea, and Aliver Cedillo, the Escolta Block breathes new life into Manila’s historic streets by showcasing contemporary Filipino culture through music, art, and food.