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Uniqlo Names 10 Filipinos as Modern Heroes

In celebration of the brand's Manila flagship store.
Uniqlo Names 10 Filipinos as Modern Heroes
IMAGE Courtesy of Uniqlo
In celebration of the brand's Manila flagship store.

Uniqlo's global flagship store is set to open in Manila on October 5 this year. As part of its campaign called Our Future Is Here, headlined by Pia Wurtzbach and Atom Araullo, the Japanese retailer is introducing 10 more movers and shakers from the local scene, whom they refer to as "future heroes."

Pia Wurtzbach in Uniqlo's Our Future Is Here campaign
PHOTO BY Courtesy of Uniqlo
Atom Araullo in Uniqlo's Our Future Is Here campaign
PHOTO BY Courtesy of Uniqlo

The Our Future Is Here campaign celebrates the development of our local culture and draws a parallel between the streets of Manila and Uniqlo's brand values. Through social media nominations, ten Filipinos have dubbed as Uniqlo's modern day heroes, propelling the local culture through different industries and backgrounds. Below, see the list which comprises of promising groups and individuals reinventing the scene and driving change in our beloved city.

1. Sam Lee

A film director, multimedia editor, and a passionate advocate for women's and LGBTQ+ rights.

Sam Lee in Uniqlo's Our Future is Here campaign
PHOTO BY Courtesy of Uniqlo

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2. Leeroy New

A contemporary artist and designer with a passion for creative collaborations tied to social and urban development.

Leeroy New in Uniqlo's Our Future is Here campaign
PHOTO BY Courtesy of Uniqlo

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3. Cecile Dominguez-Yujuico

An entrepreneur and NGO worker at Teach for the Philippines, who is passionate about maximizing the use of technology for social good.

Cecile Dominguez-Yujuico in Uniqlo's Our Future is Here campaign
PHOTO BY Courtesy of Uniqlo

4. King Puentespina (CRWN)

King is a music producer whose passion for innovative music helps push the local music scene forward.

King Puentespina in Uniqlo's Our Future is Here campaign
PHOTO BY Courtesy of Uniqlo

5. Aya Fernandez

She is a student, dancer, and social entrepreneur whose passion led her to start Project Lily PH, an organization which aims to provide livelihood opportunities for persons with disabilities.

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Aya Fernandez in Uniqlo's Our Future is Here campaign
PHOTO BY Courtesy of Uniqlo

6. Jolo Marcelo

A free runner, parkour athlete, and freelance videographer whose passion for movement has pushed him to explore Manila from a different view.

Jolo Marcelo in Uniqlo's Our Future is Here campaign
PHOTO BY Courtesy of Uniqlo

7. Eloiza Fagsao

Eloiza is a student and captain of the University of the Philippines’ women’s football team with a passion to share her leadership skills to her peers.

Eloiza Fagsao in Uniqlo's Our Future is Here campaign
PHOTO BY Courtesy of Uniqlo

8. Arts Serrano

Arts is an architect, and Escolta advocate and resident who is passionate about bringing to life stories through the spaces he builds.

Arts Serrano in Uniqlo's Our Future Is Here campaign
PHOTO BY Courtesy of Uniqlo

9. Toyo Eatery

Toyo Eatery is a contemporary Filipino restaurant led by chef Jordy Navarra, whose passion for food led him and his team—comprised of May Navarra, JP Cruz, Kate Evangelista, and Steve Jotham Hansen—to champion local cuisine and transform everyday dishes into fine dining experiences.

Toyo Eatery in Uniqlo's Our Future is Here campaign
PHOTO BY Courtesy of Uniqlo

10. The Escolta Block

Composed of artists and entrepreneurs namely Vince Africa, Reymart Cerin, Carmel Laurino, Mikki del Rea, and Aliver Cedillo, the Escolta Block breathes new life into Manila’s historic streets by showcasing contemporary Filipino culture through music, art, and food.

The Escolta Block in Uniqlo's Our Future is Here campaign
PHOTO BY Courtesy of Uniqlo
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