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The Baguette Bag is the It Bag You Need to Carry Now

Remember your mama's old Fendi?!
The Baguette Bag is the It Bag You Need to Carry Now
Remember your mama's old Fendi?!

In the grand tradition of all things fashion-related, what goes around comes around! It's the baguette bag's turn back in the revolving spotlight: characteristically flat, short-strapped, and carried right under your armpit the way any self-respecting Parisienne would lug its namesake loaf.

Does this shape ring a bell or two? Released in 1997, the Fendi Baguette has the distinction of being—albeit arguably—the world's very first It Bag, tattooed into sartorial memory by none other than Sex and the City's Carrie Bradshaw. SATC was ultimately the petite shoulder charmer's claim to fame; its creator, Silvia Venturini Fendi, told Vogue, “It was foolish, a treat, anti-functional. It was the first bag that was treated like a garment.”

Fast-forward to 2017 where, a good long twenty years later, the original Baguette's influence winds on. Straps are coming clipped, for example: you can even tell by the way people are wearing their slings and belt bags, pulled short and laid to rest right below the heart. No hip-bumping sacks here (Bella Hadid demonstrates above).

More than simply its legacy, the French bread-inspired silhouette is 100% back in style, on our radars, and under our arms. And why not? The baguette is a triumph of imagination, done up in everything from faux croc to floral sequins to sheared mink, and, like a persistent old flame, you can bet it'll keep coming 'round in any number of freshly-baked finishes.

Get the picture yet? First love never dies—at least not according to Fendi.


IMAGE Fendi, Zara, Charles & Keith

Fendi Baguette, Rustan's Shangri-la; Zara Velvet embellished strap bag, P2995, Greenbelt 5; Charles & Keith Two-tone bag, P2999, PowerPlant Mall