Fashion’s resurrected obsession for the logo t-shirt is apparent not only on the runways but also on social media. The first to flood our Instagram feeds was Gucci’s vintage-style tee, which retails for a staggering $867—albeit it’s flying off the shelves of Net-a-Porter and MatchesFashion—with everyone wanting to snap up their own, A-list celebrities and street style stars included. And then there are also the likes of Dolce & Gabbana, Supreme, and Dior, whose strong brandings are unapologetically emblazoned on their cotton t-shirts. But can you guess which brand is the latest to hop into the logo bandwagon? Clue: We just gave you the answer!
Yep, you guessed it! GUESS has been all over our IG feeds lately, serving some serious branding with its tank tops and regular tees worn by celebs and bloggers alike.
We even spotted Korean singer and actress Suzy Bae and local top blogger Laureen Uy, both of them donning the brand’s classic logo t-shirt.
Another celebrity favorite is Guess Originals’ capsule collection in collaboration with rapper A$AP Rocky, featuring pieces with the brand’s logo playfully altered from the original “GUESS” to a quirkier “GUE$$.” See how Nadine Lustre, Renee de Guzman, and Sandara Park wore theirs below!
The good news is that you won’t have to splurge a hefty sum to get in on the trend because Guess carries logo shirts with prices starting at P1998. The above-mentioned collection in particular will hit the stores beginning Friday, July 14, and will be locally yet exclusively available at five select Guess stores: Glorietta, TriNoma, SM Megamall, Alabang Town Center, and SM Cebu.
Guess Oversized Retro Logo Tee, P1998
Guess X ASAP Rocky Mock Neck Shirt, P2298
Which logo tee are you eyeing?