It's always been iconic, but we think the renaissance of Fendi's classic Zucca print is owed to the brand's Spring 2018 runway, which had Kendall Jenner strutting in a monogram-splashed bomber. Instagram's most stylish came, saw, and conquered, and the next thing we knew, those ubiquitous double-Fs were positively everywhere.
Liz Uy knows what's up. Also, it definitely matters that the Italian luxury label's Fall 2018 collection really milked the logo—we're talking Fendi-effed (get it?) totes, coats, shoes, and shirts. Logomania is clearly not over; it's merely picking new-old favorites from the archives!
There's no need to limit yourself to arm candy, though. Kiana Valenciano's cool vintage jacket is an even-trendier alternative to the designer T-shirt, and Kylie Jenner totally just one-upped everyone by decking herself in head-to-toe-to-baby-stroller Fs. Start 'em young.
Also, we admit that Bella Hadid's Paris skirt suit lewk was almost wholly responsible for reeling us in. Seriously, look at her.
Bottom line: The F-word has snagged the top spot in fashion's current vocabulary. Say it with reverence!
Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!
