It's always been iconic, but we think the renaissance of Fendi's classic Zucca print is owed to the brand's Spring 2018 runway, which had Kendall Jenner strutting in a monogram-splashed bomber. Instagram's most stylish came, saw, and conquered, and the next thing we knew, those ubiquitous double-Fs were positively everywhere.
Liz Uy knows what's up. Also, it definitely matters that the Italian luxury label's Fall 2018 collection really milked the logo—we're talking Fendi-effed (get it?) totes, coats, shoes, and shirts. Logomania is clearly not over; it's merely picking new-old favorites from the archives!
There's no need to limit yourself to arm candy, though. Kiana Valenciano's cool vintage jacket is an even-trendier alternative to the designer T-shirt, and Kylie Jenner totally just one-upped everyone by decking herself in head-to-toe-to-baby-stroller Fs. Start 'em young.
Also, we admit that Bella Hadid's Paris skirt suit lewk was almost wholly responsible for reeling us in. Seriously, look at her.
Bottom line: The F-word has snagged the top spot in fashion's current vocabulary. Say it with reverence!