It's time to make room in your closet for everything Ultra Violet. The regal hue is announced to be 2018's Pantone color of the year, succeeding last year's color of the year, Greenery.
Pantone chose this blue-based purple for its enigmatic symbolism of "counterculture, unconventionality, and artistic brilliance." They expect Pantone 18-3838 Ultra Violet to "symbolize experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets."
Ultimately, the purple shade is slated to "light the way" for the coming year and to "intrigue us of what lies ahead" as the color has long been "associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world."
So, don't fall behind the emerging trend. Start stocking up on stylish purple-colored clothes and shop away!
Fitted mini dress, P1395, BERSHKA, Glorietta 2
IMAGE Charles & Keith
Ankle strap sandals, P2499, CHARLES & KEITH, Power Plant Mall
IMAGE Shop LCP
Tutti frutti dress in Violet floral, P26, 200, ALICE MCCALL, Shoplcp.com
Fine knit jumper, P2690, H&M, SM Makati
Glittery stiletto heel ankle boots, P2995, ZARA, Greenbelt 5