R.A.F. Unveils Its 2025 Holiday Collection Campaign Starring Marj Maroket
The homegrown retail brand welcomes the season of celebration with travel-ready pieces.
Published on Oct 7, 2025
The holidays are often a blur of motion—catching flights, reuniting with loved ones, and dinners that stretch into midnight. Through it all, what we wear becomes part of the ritual: the silk blouse that moves with you, the pleated skirt that holds its shape through every celebration, the jacket that feels both tailored and lived in. R.A.F. 's Holiday 2025 collection captures that spirit of movement and sophistication, as seen in the campaign starring beauty content creator Marj Maroket.
Dressed in pieces that shift between fluid satin, crisp shirting, and soft velvet, Marj captures the brand’s idea of sophistication. The looks unfold like a visual diary—each image showing a different facet of the modern woman at her most assured and expressive.
“The holiday season is full of gatherings, parties, and celebrations,” R.A.F. founder Roxanne Farillas told Preview through an exclusive interview. “And how we show up matters—dressing up, putting your makeup on, or simply being confident in expressing yourself.”
The R.A.F. 2025 Holiday Collection Campaign Starring Marj Maroket
This season, R.A.F. moves away from the expected sparkle of holiday dressing. Instead, it experiments with textures and contrasts—airy knits layered with structured fabrics, polished neutrals paired with rich tones. “The holiday season is not just about reds or sparkles,” she notes. “You’ll find unexpected color pairings, modern mixes that are bold yet refined.”
In the campaign lensed by Alan Segui, Marj Maroket—one of the country's top beauty creators—appears in looks from the brand’s latest lineup. From a semi-sheer button-down layered over deep burgundy trousers to a back-ruched cream top paired with a pleated skirt, the styling captures R.A.F.’s philosophy of creating elevated everyday ensembles for the modern woman.
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Beyond the clothes, the collaboration also explores how the worlds of fashion and beauty intersect—two forms of self-expression that, as Roxanne puts it, “complement each other and make the brand more relatable and accessible.” Marj’s presence lends the collection a sense of ease, her travel-filled lifestyle reflecting the versatility R.A.F. has long championed.
The collection, curated over a span of six months, draws from a palette of global inspirations. “Think of it as a suitcase of style packed with textures, colors, and stories from different parts of the world,” she shares. Each piece carries traces of wanderlust—ready to travel as far as the wearer takes it.
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R.A.F.’s Holiday 2025 lineup launches today, October 7, with new drops arriving through November and December. It will be available through the R.A.F. store branches, select Plains & Prints boutiques, and online at rafmanila.com, Zalora, and Lazada.
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Pau is Preview’s go-to fashion girl. On most days, you’ll find her with headphones on, coffee in hand, and likely dressed in an oversized blazer and floor-grazing jeans.