Pia Jauncey Channels the “Primadonna” from Demna’s Debut Gucci Collection

Pia Jauncey certainly knows how to nail a glamorous look.

For a night out, the global tastemaker made an appearance dressed in Gucci by Demna Gvasalia, the Italian house’s newly minted creative director.

If the outfit looks familiar, it’s because the monogrammed robe is the exact same one Vice Ganda wore for her historic Best Actor win at the Metro Manila Film Festival (MMFF) last December 27, 2025.

Queen P was garbed in a feather-trimmed silk kaftan, emblazoned with the brand’s signature GG motif all over.

This particular ensemble is fresh off Demna’s debut Gucci collection, titled “La Famiglia."

The lineup launched through a lookbook that portrays a family of stylized archetypes. Gucci describes the lie as “unapologetically sexy, extravagant, and daring,” underscoring a balance between the Italian notion of sprezzatura and Demna’s fashion-forward sensibilities. The line revisits the House’s heritage through the individual characters and distinctive style identities.

Pia donned the “Primadonna.” The design features a sweeping, floor-length silhouette with a draped cowl neckline and an allover GG print. Constructed from 100% silk, the garment is finished with ostrich-feather accents along the hems.

With a black mini Bamboo bag in hand, Pia fully embodies the “Primadonna” spirit with her hair styled into side-parted tousled waves, fully fanned-out lashes, and a barely-there makeup base.

Following its initial limited rollout across select international Gucci stores, “La Famiglia” is now stocked locally in time for the Spring/Summer 2026 season.

In the Philippines, shoppers can explore the collection at Gucci’s local boutiques located at The Shoppes at Solaire in Parañaque, Greenbelt 4 in Makati, Shangri-La Plaza Mall in Mandaluyong, and The Mall at NUSTAR Cebu. The full line is also accessible via gucci.com.